How To Use Video Content in a Sales CycleEric Merlin
Today, we see a lot of successful companies and business entrepreneurs out there. However, what we do not know is the story behind their success.
To run a business is never easy.
For some people, it is a ‘trial and error’ journey. Because of that, many aspiring business enthusiasts are starting to ask this question.
‘What is the most effective way to do it?’ If you looking for tips on how to run and make a business profitable, reading this article will help you.
Right now, you are about to learn why a video content is the best marketing strategy to use.
We will reveal to you some very important details regarding the use of a video content in an effective business sales cycle.
Learning the Basics
A Brief Introduction
So first, let me ask you this question, ‘how much do you know about video content?’ According to YouTube, video consumption rises 100% every year. Undeniably, that’s huge!
Well, it simply proves that videos are very influential to people. However, despite that fact, not all people know that there are different types of videos. Each of these videos has a certain purpose.
One very common example is a video content.
What is a Video Content?
A video content is a video that tells a story. It is a type of video that tells something or a lot of things about a business, its vision, mission, and goal.
One needs to write the perfect script which will serve as the very soul of the video. The length varies but most of the time, video contents are short video clips. We have the 30-second explainer video and the 90-second explainer video.
When it comes to giving life to the story, it is the video creator who will decide. Two very common examples are the following:
- Animated Explainer Videos
- Whiteboard Explainer Videos
A Powerful Marketing Tool
Today, a video is the most powerful type of content. It is both visual and audio communication material. It shows and it tells. People see and people hear.
There are a lot of reasons why video contents are very engaging to people. When it comes to business, to invest in a video marketing strategy is going to be a brilliant choice to make.
Again, we will be explaining to you how you can use a video content in your business’s sales cycle. So please continue reading.
What is Sales Cycle?
Sale cycle is not a complex subject matter to learn and understand. It is very basic. Sales cycle is simply the routine process that businesses use to sell a product or service to a customer.
When it comes to closing a deal to a potential buyer, a company’s sales cycle has the big role to play. The conversion from lead to actual sales lies in the process.
There are different steps and activities that businesses use to effectively sell and earn a profit. However, today, the use of a video content is the top most popular one.
Using Video Content
An Effective Sales Cycle for Businesses
Even if you are an expert at attracting new leads, converting them into actual sales is a step by step process that you have to take. Using a video content in a sale cycle is going to be great. So here’s how.
1. It Educates
A video content can be very educational. It teaches and informs. It gives a comprehensive and detailed explanation of a certain topic.
Yes, it gives rational ideas and sensible conclusions. Therefore, using a video content to sell is going to be very helpful because you indirectly educating your target audience.
What you have to do is to know what type of audience you need and what they exactly need.
2. A Solution to the Problem
Aside from being informative, a video content as a marketing tool should be presenting the solution to the problem being presented.
It will prove to the audience why it is going to be beneficial to choose your brand. It will not give a hanging ending. There will always be a clear answer.
It is what a potential customer always seeks. What can help and what cannot.
3. Improved Promotional Strategies
Using a video content to inform and educate make it easier for people to understand. With the right visuals and clear audio together, nothing is going to be more effective. Compared to other marketing strategies, a video content is truly cost-effective.
4. Raise in Productivity
Once the potential customer is in the consideration stage, there is already a high chance of productivity increase.
There is a great opportunity of finally selling out a product, closing the deal and getting more referrals. Conversion boost is going to be easy.
5. Builds Brand Trust
You do not have to undergo complex marketing plan and strategies. All you need is a video content marketing strategy that aims to put an end to someone’s burden.
You will be fine. The best thing about content videos is their power to connect to people.
They get into the emotional aspect of a person which is a very effective means of getting brand patronizers for the long run.
The Key to Success
Know Your Customer
Before anyone can create an effective business sales cycle, a person has to know these 3 major stages of a customer decision making factors.
This is when an individual sees or hears about your brand for the first time. It is the initial contact of your product or service to a potential buyer or client.
This is a crucial stage. You have to get this moment perfectly to encourage the audience to continue listening to what you are going to say.
This is the best time to state the problem and solution. Additionally, do not forget to put the most relevant keywords. It is one way to be found easily.
This is the middle stage of the entire selling process. This is the time when you need to explain why your product or service is the best to choose.
You have to start gaining the trust of your potential customer. You do not have to overdo this stage. State facts and do not try to deceive your audience.
People are smarter these days. Eventually, they will know when you are selling or you are telling the truth.
This is the final stage wherein the person will have to decide. Whether or not to go and buy your brand. Along the way, people might express their uncertainties.
Therefore, it is your duty to make them decide in favor of you. Consequently, you have to exert extra effort to convince them that your product or service is what they perfectly need.
Your Video Content Can Explain Everything
You can always outsmart the brilliant ideas and marketing strategies of your business competitors. After learning all the good stuff above, you are now aware of the ‘what’s and how’s’ of a business marketing cycle.
Again, your target audience will always have a lot of questions about them. To sell, never fail to give them the answer.
So, create the best product video. A brighter future for your business is yet to come.