Getting yourself ready for future video marketingEric Merlin
What is future video marketing?
At this technological age, future video marketing brings great effectiveness in gaining trusted customers. How? For some simple reason: customers loves to watch videos!
It is the factors why we can get lots of information and it’s almost as good as seeing the product you’re looking for in person. In endorsing your company, merchandise or service, you need video marketing for your campaigns.
The most common and popular live event videos are customer testimonials since it can prove the company’s positive outcome.
There are some Trends to Prepare for 2017 Video Marketing:
The possibility for customers to have multiple devices were growing. With that reason, you must expect that cross-device video consumption will increase in 2017. Customers are more likely to seek out more videos from multiple websites.
On top of that, you can expect consumers to be watching video content from a traditional format, while also watching content from a modern format, like phone or tablet at the same time.
To stay on top of this trend, posting video marketing in only one website is not essential. Posting your video, and then sharing it throughout all social media sites and your website to allow you reach the optimal amount of customers.
Increase in Live Video Streaming
Live streaming has become increasingly popular, especially for teenagers. First, there were live streaming applications, like Periscope and Meerkat that allowed companies and individuals to stream video in the moment.
Then Facebook adopted the trend by introducing Facebook live and it has become a readily used tool by Facebook users. There were also in Instagram and Brands should keep up with this video marketing trend by creating a live video streaming schedule.
Live video is popular with consumers because it’s much more authentic and in the moment than edited video content.
Social Media Video Content to Replace Text Content
Obviously, Text posts are no longer effective at reaching your audience because of how cluttered social media has become. What’s working better than ever are short and impactful pieces of video content?
An added trend that you’ll see are subtitles on social media videos that allows you to reach a vast amount of audience. In a study by Doubleshot, they found that 85% of Facebook videos were watched without sound.
Because of this, consumers need to be creative in the upcoming year with how to create the most effective on social media video content.
Video marketing trend is expected to succeed this year. It emphasizes on having a storytelling video. Consumers are influenced by relatable content that evokes an emotion, and storytelling is the perfect way to produce that.
Creating customer video testimonials and case studies, and emphasize in on user-generated content will allow you to produce the quality of storytelling video content in 2017.
YouTube Video Consumption
Next year, youtube video consumption is expected to increase. With YouTube subscribers massive growing, and YouTube personalities on the rise, consumers are turning to YouTube for stability.
Many YouTube subscribers follow YouTube stars and are highly engaged with their content (absolutely!).
A study by Think with Google found that 50% of 18 to 34 years old YouTube subscribers reported they would drop what they were doing to watch a new video by their favorite creator.
Because of this, it’s important to use YouTube as the middle for your video content and keep your posts consistent to attract this audience soon when the next succeeding year comes.
Video in Email marketing
In the past years, video email marketing hasn’t been as readily available. Now, video in email marketing will allow you to keep your email content even more concise, interesting and help you get your audience more engaged with your brand.
In a study conducted by Animoto, they found that consumers are nearly 50% more likely to read email newsletters that include links to video content. Why? Because nowadays people enjoys watching than reading.
Most of the individuals living on this planet were born as visual learners even if reading is also a form of visually learning yet I guess it’s the most tiresome and unexciting way for nonreaders.
Switching your email marketing to have a focus on video will help you increase your open and click-through rates.
Highly targeted video content
Expect higher video content for this year’s marketing trend. With a huge influx of video data, platforms are becoming much more advanced at targeting a specific audience.
Because of this consumers will now expect the content they view to be relatable. To keep up with this trend, create highly targeted content that targets unique sub-groups of your overall target audience.
In the long run, this will help you increase video marketing conversions. It’s not a surprise when the video starts to grow broadly in the year 2017. It’s not impossible since technology is also starting to grow big.
So, when that happens, well don’t miss the opportunity to take it as an advantage.