How to Write A Perfect Collaboration Email and Get Better ResultsEric Merlin
Regardless of the industry or type of business you have, collaboration is a powerful marketing strategy.
However, to find a brand influencer you want to work with can be very challenging.
It’s not easy to encourage, especially big companies to collaborate with small businesses like you.
Try not to feel discouraged. It may take time before you find a brand who is interested in collaborating with you.
But here’s something that could help.
Since email certainly, has its strengths, sending the perfect collaboration email could be the easiest way to get positive brand collaboration results.
The problem that most businesses face today is that they do not know how to create and maintain an effective marketing plan.
Despite the fact that there are a lot of business help out there, many companies end up using the wrong marketing strategy.
It’s bad for any business to utilize the wrong marketing action.
Because it’s just a waste of time, money and effort.
If you’re looking for a marketing strategy that’s proven to be effective for business growth, teaming up with other brands could be the answer.
It can even double your brand engagement rate which is a great advantage to your product or service.
All you have to do is send a collaboration email.
A marketing enthusiast who believes that brand collaboration can help a business grow must start taking the steps towards achieving this goal.
Also, sending collaboration email is already a form of doing sales.
It’s a huge plus when it comes to fast and easy marketing efforts.
Collaboration Email: Writing Tips
Companies all have different goals, budgets, and opinions.
And you know that these are crucial factors that will affect a company’s decision, whether to accept your collaboration proposal or not.
Therefore, it’s vital that you use a well-crafted collaboration email to motivate a company to accept your idea.
When writing an email collaboration, you have to limit talking more about yourself.
It’s not about you or your business. It’s about the future of your brand and the brand that you want to work with.
You’re lucky. Right now, we will be giving you tips on how to write a perfect collaboration email.
How to Write a Collaboration Email
1. Complete Contact Information
When you send a collaboration email, your end target is to receive a reply from the recipient.
Although sending an email automatically gives the receiver your email address, it’s best to have a section in your email where you put your complete contact information.
This includes your email address, address, phone number.
Also, it’s advisable that you use your personal email. It’s more credible and motivating to reply.
2. Killer Subject Line
Writing a collaboration email is the same as writing a blog content.
You have to grab your reader’s attention by providing a killer headline.
But in this case, you need to write a killer subject line. It’s the very first thing that your target audience will see and it matters a lot.
Their decision could lie in your subject. If it’s boring, your collaboration email will instantly be deleted.
Which means zero chances for possible collaboration.
Therefore, avoid cold collaboration email subject line. It’s truly deadly to your goal.
3. Plan Your Idea
A plan and your idea are two different things. Here’s how.
Before you write your message, think of a big idea that will effectively work for your collaboration email.
You can’t just write anything you want. Writing the message is a crucial process as well. Therefore, plan your idea.
You need kind of focused and driven perspective that smart marketing requires.
Carefully outline the most important points that you want to discuss. Be sure there’s no dull moment.
Organize the marketing sequence so your prospect client won’t feel that you’re merely selling.
4. A Message Worth the Readers Time
This is the crucial stage. This is when you will express your motives and purpose.
Since there’s a target result, you need a technique that will bring you big chances.
So how do you write your message that will make it very interesting to your readers?
Here’s a simple but rocking principle, the KISS or Keep It Simple, Stupid.
A short but rich-in-content message is what your readers will be looking forward to.
Value their time by giving them something worth reading for.
5. Give an Excellent Promotional Suggestion
To encourage a brand influencer to collaborate with you, present an excellent promotional suggestion.
To make it more effective, you must show samples to your prospect of the similar work that you do.
You can provide links to other sponsored content. Again, keep it short. Do that in 4 to 5 sentences.
Also, there should be clear relevance especially when it comes to business. It’s the secret to a smooth-sailing workflow.
The 4 ‘Don’ts’ When Writing a Collaboration Email
Don’t forget to show your heartfelt gratitude.
At the end of your collaboration email, don’t forget to thank your reader.
Thank them for their time. But jump on a call to further discuss this email if they’re interested.
Don’t hesitate to give a timeline.
Although you’re the one asking for a possible brand collaboration, state your target timeline. If a person is interested, he will not waste such an opportunity. Give the best date to when the project must start.
Don’t forget to state an honest rate.
When collaborating, it’s not for free. Your prospect company must be aware of that. So, don’t forget to say your rate and give an honest estimation.
Don’t easily lose hope.
Always prepare yourself for the ‘No.’ Remember that the road to a successful business is a challenging journey.
When you start receiving ‘No’ for an answer, instead of giving up, keep the emails in a ‘follow-up list.’
You can always send them a new collaboration email with improved ideas. Chances could be on your second or third try.
Also, when a company tells you to ask them again sometime, keep a record of it. Don’t fail to send an email at their given time.
A Perfect Collaboration Email Gets Answered
Writing the perfect email collaboration could lead to getting answered.
So be sure to personalize and avoid copy and pasting on your collaboration email.
Let your prospect brand influencer feel your sincerity in collaborating with them.
Show them how much you crave for more success and achievement.
Indeed, learning how to write a pitch email is necessary.
Email marketing is essential to any business. In the world of marketing, having an email list is an absolute must-have.
It’s something that you need to have on your marketing wish list. You can get free brand pitch example here.
Know the Audience of Whoever You’re Pitching
Collaboration means getting connected. But how can there be a connection if you don’t know who’s your target audience?
In any business transaction, knowing who you are transacting to is crucial. There are different kinds of people.
It may take you so much time to find the right prospect if you don’t have enough knowledge.
There are a lot of ways to know how to determine the exact people you need.
You can do a survey, Q&A or testimonial marketing procedures to get real answers from your target audience.
Just be sure to give them good questions. It will motivate these individuals to give you the honest answer that you need.
Collaboration Brands Can Help You Grow Your Business
- An inspiration. Collaboration, especially with big companies, can inspire you. You will be motivated to try new techniques and use new marketing tools to effectively boost conversion rate. Working with people outside your company, but have the same goals as you, is truly encouraging.
- Collaboration is educational. Yes, you will be learning new and fresh things that you can apply to your daily routine to improve your business. You’ll be interacting with people who have very different skill sets, perspectives, and strengths to the table. It’s a way of discovering a new part of you which will benefit your marketing ability.
- It’s cost-efficient. Collaboration brands can help you save money. Most collaborative relationships involve splitting intellectual contribution which means lessening your expenses but broadening your productivity. You can use the resources from your partner company, and that’s truly one of the biggest benefits you can get.
- Lesser problems. With a collaborating company, you can easily solve problems because there is assistance available. You’ll be receiving new viewpoints and experiences that will help you handle the tough situations that you have never solved before.
- Increase popularity. When you are in collaboration with other big companies, you are simply boosting your brand awareness. It’s easier to reach a larger scale of people. Communicating, sharing, and discussing your information is much faster and easier.
Collaboration Email: A Sure Way to Success
Focus On Your Marketing Efforts
There are so many different ways to promote your company.
But this article just proved to you how effective it is to collaborate with other brands.
Also, we presented you hassle-free ways to achieve that goal by simply creating a perfect collaboration email.
If your current marketing routine isn’t bringing your business anywhere to the top, it’s the best time to decide.
Collaborate and grow your business all the way.