Grow Your Business Using the Best Video Marketing StrategyEric Merlin
There’s no secret to a successful business. There is just the best video marketing strategy.
Challenges of Growing a Business
Many people love the idea of owning a business. But only a few individuals have dared to give it a try.
Why? It’s because these days, competition between different companies is tight.
And if you’re the company owner, there’s a range of challenges that you have to face.
Even so, that’s not a valid reason for you to stop yourself from achieving your goals.
Today, there’s a lot of help available. When it comes to growing a business, why not invest in video marketing.
For sure, there’s one great video marketing strategy that’s going to work for your company.
Plan Your Video Marketing Strategy
Whether it’s your first time in making video production or you’ve been using videos for ages, it’s important to plan your video strategy.
A good plan will serve as your roadmap outlining where and what you’re heading up to.
It does not mean you need to generate a perfect plan.
However, you have to come up with the ideas that are going to impact your video positively.
Remeber that measuring success is crucial. Especially when it comes to your business.
Because taking the risk could mean spending a lot of your time, money and effort.
6 Most Effective Video Marketing Strategy
1. Create an effective lead magnet.
The lead magnet is something irresistible that you offer to your target audience for free.
It serves as an exchange for giving their email address or other information.
Since you need these crucial details to continue communicating with your viewers even after watching your video.
The primary goal is to maximize the number of your leads. Which also mean a higher possibility of conversion.
A lead magnet can be in the form of the following:
- Free video training
- Sign up incentives
- Sign up offers
- Content upgrades
- Discount/Free Shipping
However, it’s not enough that you just create these lead magnets. You must motivate your viewers to get on your email list.
Moreover, to make your offer more magnetic, provide them with realistic and useful items or services.
You aim to convert them to customers so keep in touch. If successful, a lead magnet gives you a more loyal audience.
2. Use an Explainer Video
Video marketing is useful if you are using the right type of video.
There are different kinds of a video, but unfortunately, not all of them might work for your purpose.
However, if you use an explainer video, your chance of creating a successful video is higher.
An explainer video is a short but rich in content video product. It explains your company’s brand.
It’s a way of encouraging people to listen to you. These days, it’s not easy to get someone’s attention for information.
But an explainer video is a powerful tool that quickly catches people’s attention.
It’s a great audio and visual communication material.
3. Video Advertising
Advertising has been around for a while. It’s one of the oldest ways to promote and market a product or service.
But today, advertising has become more compelling because of the video popularity.
If you choose to invest in video marketing, choose the best promotional tool.
And that is video advertising. Why? Because everyone else advertises.
So try to be unique. It’s easier for your viewers to recognize you.
Create a fantastic video that will tell your audience the personality of your business.
Here are some types of video advertising that you might want to consider.
- Cross-channel video advertising
- In-stream video advertising
- Display video advertising
- Social video advertising
- Mobile Video Advertising
- Programmatic TV advertising
For this kind of video strategy, there is free video marketing strategy template available.
Most importantly, you don’t have to break banks with video advertising.
Indeed, experts say it’s a cost-efficient yet very effective video marketing strategy.
4. Create a Sales Funnel
Sales funnel is the stages that customers go through before reaching the conversion stage.
This serves as a tool to follow the consumers’ undertakings which will eventually lead to making the decision of buying.
It’s a series of process that assures marketers they’ll get the positive result.
Remember that in every marketing venture, the visitors have to take actions.
The five stages of a marketing funnel are:
- Attract stage
- Interest stage
- Evaluation stage
- Convert stage
- Delight stage
If you don’t have sales funnel on your video strategy, you’ll lose potential customers.
Your video’s sales funnel must be effective. Consequently, you’ll be able to close more sales.
Therefore, without a marketing sales funnel, you’re missing one fantastic video marketing strategy.
5. Driving Traffic
Another very effective video marketing strategy is a video that drives traffic.
If your video is high in quality, you are sure of getting traffic because more people will watch your video.
You’ll get comments and excellent feedback. Your video will be shareable.
So don’t forget to leave links on your content for people to know where they’re going to reach you.
Once there are a lot of people visiting your site, there’s a high potential of boosting conversion rate.
There are a lot of ways to ensure that your video is what people will want to see.
First, you need a good script. Present the problem and show the solution.
Leave a compelling message to your audience telling them to follow your updates.
Most importantly, choose the right keyword. Insert related keywords into your video content.
It will optimize the volume of your traffic.
6. Choosing the Right Video Platform
After creating a video, you need to upload it to the best video hosting platform.
Aside from YouTube and Facebook, we have Vimeo and Wistia.
A great-looking video is not enough. People might not still find you.
You need the video platform where people usually visit. However, choosing a video platform can be overwhelming.
But there’s nothing to worry. Your choice must depend on your goal. It will guide you to making the right decision.
Don’t forget that uploading your video to the wrong video platform can ruin its reputation.
Meet Your Clients’ Needs
Since you are using video marketing to promote your business, it’s crucial to know who your target audiences are.
It’s important that you realize how valuable your clients are.
They’re the life of your company. So if you want to succeed, give your customers what they genuinely need.
By knowing your target audience, it’s easier for you to determine what they expect to get from you.
You’ll know if you’re doing a great job if your clients or buyers are happy.
Here’s what you can do to hear from your customers before your product or service reaches them.
- Conduct a survey.
This is easy. You can even do this online. Bring on a poll question on social media sites that allow surveys.
From there, you’ll know what your clients need and want. Ask a clear question so you’ll get a specific answer.
- Listen more than you speak.
Once you already know what your clients expect from your business, listen to them.
When it comes to meeting the needs of your existing and prospective clients, your listening skills are extremely important.
If you listen, you’ll get a lot of advantages.
It’s a great technique for determining what you need to come up to offer or sell something worth the trust and money of your clients.
Never be afraid to ask a question. That does not weaken you as the business owner.
Instead, it’s something that will help you grow as well. Raise questions to your target audience especially if you’re not clear with their demands.
Be communicative. It’s what people want. Someone who is easy to reach out because it’s educational and time-saving as well.
- Accept negative feedback.
No one’s perfect especially in business. Don’t be discouraged if you hear negative feedback or you get bad comments.
It will not help. As a matter of fact, it’s better if sometimes you learn these things directly from your customers because it will give you the room for improvement.
So instead of slowing down, continue to explore what more can you give to your customers.
Best Video Marketing Strategy
Increase Your Sales and Improve Your Profit
The information that we provided you above is an effective means of generating leads, increase brand awareness and boosting conversion rate.
As long as you know that you follow all the given tips we provided you, you’re on the right track.
Because those are effective video marketing strategy ideas that you might want to consider.
To grow your business, dedicate all of your time and energy to making sure that you are doing the right thing.
After reading all the stuff above, it’s safe to say that you’re much ready to face to the marketing world.
There are challenges involved, but you can face all of them. Be one of the successful marketers today.
Trust the Experts
Hire the Professionals
One of the surest ways to grow your business through using the right video marketing strategy is to seek help from experts.
There are entrepreneurs who failed because they were not willing to use all the resources.
So if you don’t want to fall into any business growth traps, get some help from the professionals.
There’s no need for you to search from afar.
We are here! We’re one of the best and leading video creation companies today.
Be one of our many satisfied clients.