Making video as your marketing strategyEric Merlin
Today’s era, technology has played a big role in the society. It makes everything go advanced than the previous times which make people’s’ work more convenient. With this, people tend to have less interest in reading articles, opinions, and the likes.
They always prefer watching something so the effort exerted would less compared to reading.
We do have a lot of strategies to make our business number 1 in the market. Strategies are important because it develops the identifying your target market as well as the growth and changes in your company.
But why have a video as a part of your marketing plans?
Strong Emotional Appeal
Striking the emotion of your audience is a good idea to make your business succeed. But you can’t convince everyone when they’ll just read articles and such.
Having videos to watch makes it easier for them to understand the products. Why?
Because it is more convenient for them to know and visualize your point. Compared to reading wherein the readers need to imagine what the articles said for them to appreciate video are simple and straightforward.
It builds Trust
Trust is the foundation of good sales and business success. Content create trust and long-term relationship with the customers. Videos had it all. It engage us and our emotions.
We are taken by it. For example, Youtube nowadays has gained a lot of viewers because of their uploaded videos. See what I mean? So go for videos now!
It Appears Everywhere
From billboards, websites, even in your Smartphones- videos can be accessible. You don’t have to spend a lot of money to publish your articles in a newspaper that’ll be read by few people.
Videos can be anywhere. You can upload it to social media. Is it way better than reading right?
Can Engage Even with Dormant Buyers
Video captures a wide range of audience. Even those who are somehow not into buying something. Today’s life is busy as ever. You can’t even eat a proper meal because of your workload.
Long articles don’t get the attention of lazy buyers. They’re too tired to read and dig deep about products. However, making them watch something make things easier. It makes them see your products in action.
Everything is Explain thru Video
To gain leads, you need to elaborate the features of your products. But you can’t explain everything thru Emails and Articles. It takes a lot of time and it doesn’t draw people’s attention as of these days.
Making a video, everything is explained. It also demonstrates the proper use of the product. It showcases its features in action. What else can a customer ask? Everything is told by having videos.
That’s it! The 5 Main Reasons why you should have a video instead of writing long articles! It will surely drive your prospects crazy.