Make Video a Part of your Social Media StrategyEric Merlin
Modern businesses know how important it is to have an online presence. However, in the increasingly crowded social media scene, it can be hard to stand out and engage customers.
Keeping on top of current trends is crucial to stay relevant, and 2015 is the year of video. For you to be on top, you need to have your social media strategy.
Make video a part of your social media strategy
Every major social network has made major changes to help people integrate video into their online experience. Twitter has launched Periscope, which brings video and live-streaming to the network, while even Pinterest is enabling users to share and promote videos.
Of course, the king of the video trend is Vine, which hosts short, looping videos perfectly suited for sharing. Short, well-made videos can be a big promotional boost for your website or startup, and we’ve gathered some tips to help you get started.
Keep it short and simple
Time limits on video platforms can be intimidating. What can you do in six seconds? Or even twenty? It turns out you can do a lot with a little creativity. Whether it’s a little-animated video or a sleek business promotion, condensing your content helps keep the viewer engaged.
Also, you are capturing their attention and encouraging them to share. Rather than being restrictive, the time limits allow you to get to the essentials and achieve greater reach than ever before. You can consider things when you a video. Click here to know.
It doesn’t have to be a traditional advert
When we think of a company video, we tend to think of a standard advert, launching a new product or offer. Yet internet behavior is changing so many now use instructional or educational content to boost their company image or drive traffic to their website.
There’s no limit to what the video can show, whether it’s an explainer video or a joke. The famous mega-corporation GE uses Vine to share six-second clips of science experiments and reactions, reinforcing their high-tech brand image.
Go behind the scenes
The age of the faceless corporation is over. Many companies now appeal to consumer loyalty by showing happy employees, taking part in charity drives, or sneak-peek of a standard day at the office.
They bring your audience closer to your brand and let your customer get a sense of who you are.