How to Make Pop-Ups Work for Your eCommerce StoreEric Merlin
Pop-ups are great for grabbing a customer’s attention, especially useful if you are running an eCommerce business. They are a type of digital marketing tool in which a window opens in the user’s navigation bar with information or advertisements.
If you have a Shopify online store, for example, a well-thought-out Shopify pop up will quickly grab the attention of your visitors, so that they act on a CTA, helping you in your efforts to turn them into your next loyal customers, increase your sales and run a successful eCommerce business.
Segment Your Audience
Your digital marketing efforts will be more effective if you segment your target audience into personas defined by their preferences and recent interactions with your eCommerce platform. You’ll be able to identify your most valued customers quickly and send them targeted offers.
In an online store, you might categorize customers’ personas based on whether they are first-time visitors, repeat customers, or the result of a specific social media campaign. Visitors to specific pages, visitors who engage with your brand, visitors who have recurring purchases in your business’s niche, visitors who speak a certain language, and so on are all examples of more specific visitor segments you can have on your eCommerce site, depending on the nature of your niche.
Follow Your Customer’s Buyer’s Journey
If they are used properly, pop-ups can raise subscriptions significantly. Nevertheless, putting the same one over and over again isn’t the most effective way to achieve this. It can even result in an increased bounce rate. If someone actively looks for a particular product, they probably want to buy it. After a while, you can use a pop-up with enticing messages to offer them discounts and deals.
If you want constant development through pop-ups, you need to implement a strategy carefully, and most importantly don’t use the same pop-up repeatedly. Instead, you should modify them so that they only appear on certain pages. In the end, this will lead to a healthy number of subscribers.
As the customer goes through their buyer’s journey, you may want them to click on particular buttons or links. To encourage them to do that, you can trigger a pop-up based on their interactions so far, and their interest. If they are on a page where you want them to buy a subscription, you can take advantage of this interaction and offer them a discount.
Reach out to your customers in a pleasant way by providing them with helpful information rather than trying to pressure them into making a purchase. It’s better to deliver useful information to your visitors than to constantly bombard them with pop-ups asking them to buy something on your website.
Instead, you should show them briefly how the product works, share a recent triumph, or a straightforward infographic. This way you can interact with your visitors in a way that will help you generate more leads and sales.
Use Exit Pop-Ups
If a visitor is about to leave your website without seeing all the information you want them to see, you can use an exit pop-up to get them to come back and either fill out the form on the pop-up or click on another page.
Before a consumer leaves the cart page, a pop-up can encourage them to finish the transaction. This will help them prevent the loss of the work they’ve already done in picking particular products but may not be ready for yet. This type of pop-up can be used before the customer abandons their shopping cart and leaves the site.
This way it will be less of a hassle to complete the purchase if they already have all of the relevant details saved.
Encourage Visitors to Stay on Your Website
If a visitor has been on your website for a while, you can use a pop-up to grab their attention and invite them to spend more time reading your content and ultimately become a customer. This is helpful for users who are engaged enough to stay on the site for a few minutes, and they motivate visitors to take action while they are still there rather than leaving to shop elsewhere.
Furthermore, if a person is reading a blog post on your website, you can use a pop-up to offer them more content. If the content you are offering is interesting, valuable, and relevant, the reader may want to keep up with the latest posts by subscribing to your newsletter.
Pop-ups help generate conversion through the use of numerous tactics, which is why you should incorporate them into your online business strategy. Learning the best practices for creating and using them will give you a fantastic chance to improve the buyer’s journey and user experience on your website.