How to Create and Promote Explainer Videos?Eric Merlin
Looks like you’ve been caught up with emerging online business marketing trends as well! Wondering if promoting explainer videos are the right marketing option to invest in? Here’s everything you need to know in order to Promote explainer videos.
What are Explainer Videos?
Most businesses nowadays make use of a short video on their landing page or homepage instead of slideshows and boring text pieces.
These videos aim to introduce the business, the product, the problem it solves, the reason why it is the best solution and unlike call to action that tells the viewer exactly what s/he needs to do in order to benefit from the solution.
These are called explainer videos as they explain the purpose and outcome of your business offering.
Creating Explainer Videos
The creation of explainer videos requires skill, creativity and technological proficiency.
You need to create the script of your video (which is in line with your business objectives), select the voice-over, generate the visual content and put it all together to test it with target customers.
Through feedback, you can improve the quality and message of your explainer video in order to maximize your conversions.
Promote Explainer Videos
Once you have created your explainer video and you’re ready to promote it across your target market, you’ll need to identify the channels you’ll use.
The social media holds only value in this regard, helping you connect with your target audience easily and perfect.
People tend to share interesting content. So if you’d like to see your explainer video going viral, you need to make sure you’ve taken likes and dislikes of your customers into study.
The video should be able to attract their attention and introduce them to the possibilities that await their approval. And while you are at it, make sure you don’t end up your business objective!
You can also use paid advertisements on social media in order to increase your content. The programmed step make sure your target customer (as defined by your parameters) will be able to view your advertisement without fail. Not only this, you get to control your budget as well.
It is an cheap method to reach out to your target customers and to increase your rates.
Promotion via Word of Mouth
In the world of social media, word of mouth essentially convincing customers/viewers to engage with your content while sharing their ideas and opinions. In doing so, they produce a notification on their news feeds.
Get a chance to impart with your business, giving a rise to a good effect. Your explainer video goes viral, generating leads that can direct you to your clients. With social media, promoting your business and your explainer video is as easy as 1-2-3!
Make sure you add a CTA, contact details or website URL in your explainer video.