Instagram at Its Peak as The King of Social EngagementEric Merlin
Who does not know Instagram? No one! Well, we can confidently say that because Instagram is one of the most used social networking apps today. It is fast and easy to use and it allows a person to share to photos and videos directly from a smartphone. It is similar to Facebook and Twitter.
Once you create an account, you will have your own personal profile and a news feed for updates. All the things that you are going to post will be displayed on your profile. A privacy setting will give the user an option to choose. Whether or not to publicize his or her account.
Instagram and Its Success
Facts You Need to Know
Experts say that Instagram is the king of social engagement due to the high percentage of the people using it. The degree of participation in many communities and different societies is above others. However, in the year 2017, top brands’ engagement rates fell dramatically.
As a result, experts conducted various studies. There were evaluations in more than 3 million user interactions with more than 2,500 brand posts on seven social networks. The purpose is to find out the market trend and why this social networking site loses its stronghold in different brand engagements.
Finally, the result shows that most of the people don’t engage with branded social content very often.
Furthermore, experts need to conduct more studies for a more comprehensive analysis. On six of the seven social networks, the brands we studied achieved an engagement rate of less than 0.1%.
For every 1 million Facebook fans those brands had collected, each of their posts received only about 700 likes, comments, and shares. On Twitter, the ratio was about 300 interactions per 1 million followers.
Beating the Record Them All
A History in Social Networking Apps
Instagram leads again. Studies show that top brands’ Instagram posts generated a per-follower engagement rate of 4.21%. That means Instagram delivered these brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.
Red Bull posted a video of Neymar Jr. on both Facebook and Instagram. A few days later, we noted that the brand’s 48 million Facebook fans had liked the video just 4,500 times (a 0.009% likes-per-fan rate).
while its 7.6 million Instagram followers had liked the video more than 54,000 times (a 0.7% likes-per-follower rate).
Ideal Advertising Partner
Instagram does not only work for youth-focused brands. It also has a great engagement for more pedestrian brands. If you want your brand to get into more engagement, enough with Facebook, Twitter, and other social networking sites.
The best place to promote is on Instagram. With its ability to make boring cellphone photos look “vintage” and “artsy”, Instagram has exploded worldwide. With its popularity at its peak, everyone is going to love what you have to offer.