Top Reasons Why Animated Educational Videos Are So EffectiveEric Merlin
When it comes to videos, education is crucial. Being informative can help not just kids, but people of all age who are looking for facts and information.
As video becomes so prominent among the rising generation, creating videos is highly in demand today. Video content is emerging as a big player for inbound marketing.
However, do not rush for it. Rather, figure out the right presentation for your company. Do it by discussing with expert minds.
Having a video is not mandatory for increasing traffic or rank boosting of your website. But educational videos will double the impact.
‘Educational videos are a crucial part of digital marketing.’
If you want to reach out to the world, all you need is video. Video content concepts are growing faster as an important tool for enhancing inbound marketing tactics.
Along with other inbound marketing tools like blogs, search engine optimization, and social media, an engaging video is also leaving a significant mark in increasing a website’s web presence along with brand awareness.
Videos continue its onward march as the bannerman of the content revolution, yet it’s fairly safe to say that most start-ups and scale-ups have yet to take full advantage of video marketing for their brand.
Use it as your WEAPON TO EDUCATE.
Top 10 Reasons Why Animated Educational Videos Are So Effective
1. It can easily improve comprehension.
When you explain something to a client in the examination room, they will nod and indicate their understanding. In some cases, they do understand or believe they do at the time.
But then when they get home and have to actually follow your instructions, they may realize there is a gap in their understanding. In other cases, they aren’t quite clear, but for whatever reason, are not comfortable asking you to explain further.
With video, viewers can go at their own pace. They can pause, repeat small sections or the entire video, and they can return to it at a later time if they forget any of the key tips.
2. Increased retention.
Have you ever heard a long explanation for something and promptly forgot it all? Information overload! The ability to go back and look at the information at one’s own pace and repeat it as necessary means people will remember more of what you’re trying to teach.
And in 10 days when they are supposed to come back for a recheck, if they can still remember why it’s important, and what could happen if the problem isn’t resolved, they are more likely to follow through improving retention and compliance.
3. Highly compelling compared to other typical videos.
There are some things that are so much easier to demonstrate than to write out. So if you give a demonstration of how to brush the dog’s teeth in the examination room, then the client can watch the video later, it’s probably more effective than watching you do it once, followed by reading up on it.
This is especially true since they can sit down with their dog and try to follow along with the video more easily than if they have the written steps beside them while they’re trying to get the hang of the technique.
Being able to watch something being done before their eyes over and over again can be beneficial for learning comprehension. For naturally visual learners, a video can help them move from knowing to understanding, and increase their confidence that they are carrying out your instructions correctly.
4. The best tool for customer service.
With video, your explanations, advice, and demonstrations are available at your clients’ convenience. If a pet owner is trying to give a pill to a cat at nine at night, the demo is right there at their fingertips.
They’ll think highly of your practice for having the foresight to provide them with visual instruction and they might even tell their friends how helpful it was. The extent of video’s social scope is miraculous.
If you want to reach out to the world, all you need is video. If satisfied customers are willing to record brief videos explaining how your business helped them, you can create a more engaging, authentic overview of your services or products than simply using a few lines of text.
5. It will bring you more customers.
Keeping customers happy is critical to your business’s success. That’s simple enough in theory, but in practice, delivering great customer service can be a challenge. Research shows that people love online video.
As technology improves, consumption of online video continues to increase and that’s great it gives you even more ways to reach out to pet owners.
If your clients and other area pet owners are online, they’re likely watching videos and if you can reach them there, you can actually increase your appointment bookings.
Fortunately, businesses have more support channels available today than ever, and video is one increasingly vital tool every company should use in their customer service.
Make Your Own Educational Videos
We Will Show You How…
Making an educational video can be a great teaching tool or simply a fun way to share your knowledge with the world. Whether you want to reach an audience of millions for your business or an elementary school classroom, educational videos convey information in a powerful and vibrant way.
The words you just read probably evoke some sort of emotional response. If you’ve ever seen something like this before, you can probably visualize it.
Know Your Audience
Imagine you need to make two videos about the water cycle. One needs to be an educational video for preschool children and the other for a corporate training weekend.
These two groups have very different levels of experience, expectations, and understanding. What appeals to one will fall flat with the other. The examples you use, the stories you tell and the graphics you show will be completely different.
Write A Killer Script
A great script is the backbone of an explainer video. After all, an explainer video is a summarized video on how your brand, product or service works. Your animated video script needs to explain in a way that is easy to understand.
The hard part is keeping your script as brief and informative as possible. We suggest making a creative brief, which will help identify who your audience is, the goals of your explainer video and what you want the key takeaway to be.
Choose the right animation style.
Choosing an animation style goes further than just deciding how you want your explainer video to look. In essence, selecting an animation style can set the right tone throughout your video. At Moovly, we have four animation styles that you can use for your explainer video.
The right style can take you a mile! Another explainer video favorite is the Infographic Style, which is the style used in the Moovly video above. Infographic styles usually give off a more professional and corporate feel than the other styles.
Choose a clear and articulate voice-over artist.
Once you have all your animations in place, the next step is to add any voiceover and music tracks to your video. For those of you looking to add a voiceover, make sure the quality of your recorded work sounds professional.
When speaking, make sure that the script is read in a clear and steady manner. There’s no point in adding a voiceover which cannot be interpreted.
Having various animations, jumping from all four corners of your screen can actually be more damaging and distract the viewers from your message. As a general rule, keep your animations simple, clever and fun.
And the basic idea is to jump right to the action before showing titles, credits, or branding. Opening with drama engages impatient viewers who might otherwise get bored and leave.
Though cold opens are most commonly used on TV, they’re also quite useful for online videos. Picking the right editing software is a lot like picking the right car.
They’ll all get your from A to B, but depending on your tastes and preferences, you might prefer one above the rest. The following is a quick breakdown of the most popular professional video editing software in the world.
If you want to read more information about where each of these programs stands in the professional video editing world.
Creating the perfect animation video can sound like a challenging task. Whether you do-it-yourself or have access to an in-house team, without a clearly defined process, creating even a simple animated video can still be a daunting task.
This can be even more challenging if you are a Newbie. But don’t worry. Just as a building’s blueprint is the foundation for its construction, so too is the script for your animation video.
As the scriptwriter, you should essentially decide what will appear in your video. While this can be intimidating at first, with a little bit of homework, things can be very easy.
Educational Videos are for Everyone
There are a huge amount of educational video resources available to download on the internet. However, it is important as educators that we instill in our students a respect for other people’s property.
We spend time warning students about the ethical implications of plagiarism, so it is imperative that we make sure that we reference where the video resource and educational clips have come from, just as we would reference a book or journal.
Remember that a number of videos available online have copyright restrictions placed on them. It is vital that you check these out before downloading them and showing them to your audience.
Hire Professional Video Experts
Be aware that this is possibly the most technically complicated step when it comes to making an explainer video. Professionals can create an expert tailor-made transition between scenes and objects.
They can also control the pace or rhythm of the video based on the visuals. The designer will choose certain after effects to be used for any given layer which creates a dynamism.
Hiring an agency to produce an explanation video is best when you need a professional presentation. For example, on your website, for a long-term marketing tool, or for important internal communications.
Establish your business as an industry thought leader and a helpful resource by connecting with potential clients through an amazing explainer video.
Our company utilizes only concrete video production methods to make sure we deliver the video you love. We go beyond your expectations and seek to create long-term relationships built on satisfied results.
‘Call us anytime. We are very ready to assist you.’