Self-Publishing and Guest Posting: 3 Ways to Create A Healthy Balance of BothEric Merlin
Having a website and blog is one of the most crucial steps in developing your career as a content creator. Whether your goal today is to increase your Twitter follower count, get connected on LinkedIn, or get more subscribers to your blog, you need more content.
Some of the content you will want to self-publish. Other times, perhaps more frequently, you’ll want guest post submissions published. Either way, you need a balance of both.
This article will help you in that endeavor. Read on to learn how to create a healthy balance of self-published posts and guest posts.
1. Plan one guest post for every three to five pieces of self-published content
Have you ever thought of which is more challenging, self-publishing a blog post, or getting one published on someone else’s site?
Certainly, the latter option may take more time. Getting a guest post published will require you to match the style and tone of the other website, and deliver the content to the editor quickly.
To remain consistent and develop a good schedule, I aim to publish one guest post per three to five pieces of content to maintain continuity and increase backlinks to your site.
A blogger outreach platform could be helpful as well. Just make sure you can say you consistently publish content on the regular, and at times you can get it published elsewhere too.
2. Use guest posting to get your brand’s message to a larger audience
Guest posting puts your content on another website in their tone, but it’s your messages that matter most. Are you a health and wellness content creator with some intriguing ideas on eating well and exercising right?
People want to hear what you have to say, but on your website, your voice may only carry so far. If you have certain messages and ideas you want to share with your audience, use guest posting periodically to really drive your points home.
There are a few ways you’ll want to take advantage of guest posting, especially when it’s your brand’s messaging, mission statement, and overarching values that are important:
- Establish a connection with the site for which you’re guest posting
- Inform all of your subscribers and followers that you’re a regular contributor to another site
- Write short eBooks and create multiple forms of content to promote the selected guest post
Guest posting should be one of the most essential tools you have available as a content creator. Get in the habit of guest posting if you want more eyes on your content in the near future. Especially if you have important ideas to share.
3. Get creative with your website while waiting for guest post submissions
From calls-to-action and subscriber opt-ins to special promotions on products and organized campaigns, your website can be one of the most effective ways to increase awareness surrounding your content and its purpose.
Getting creative with your website can include everything from changing the font to making the design more interactive to using original illustrations to attract more visitors.
Since you’ll be waiting to hear back about your guest post submissions, you’ll have a little more time to focus on improving your website.
Remember, it’s one guest post at least three to five submissions. Why wait when you can redesign your website completely and come away with more subscribers than ever before?
Wherever you are at in your journey as a content creator, self-publishing and guest posting will both have a place in your life.
While you’re working on publishing the best content, get creative with your website and get your brand’s messages across, just make you take the time to do both. If the content is king, then you had better be sure you have plenty of it. But a healthy balance of self-published posts and guest posts is ideal.