5 Reasons to Select a Local Based Website Hosting CompanyEric Merlin
Setting up a website is important for any fledgling company. One of the first steps in this process is picking a company for web hosting. However, before we delve into this, few concepts need to be explained to those who are unsure or are unfamiliar with this lingo.
Firstly, website hosting is an area where all your website data or files reside. This is not the same as having a domain name. Usually, companies take care of your files and are responsible for making them available and displaying them on the internet.
While you’re preparing the website stuff and trying to promote the service/products, are you aware many websites are causing legal issues? Have you ever considered the law part when you start a business online?
There’re many factors on the website could cause legal issues especially for eCommerce website. Generally, Common legal issues could be like a Copyright issue, Domain abusement, and Website content etc. If you require legal advice about money laundering offences or fraud, contact a Copyright Solicitors or criminal lawyer now.
There are multiple types of web hosting companies such as cloud hosting, dedicated server hosting, virtual private server (VPS) hosting among many others. When you go looking for a company, chances are you will look for the best in the business.
However, just because a company may be the best in business, this does not necessarily mean that they are the best for you. Your needs may be drastically from those who that company usually provides service to.
There are multiple factors that you need to consider before picking a company.
These include the kind of support you need, the traffic you are expecting, the server type that you want. Another important factor that most people forget to consider is whether or not they should choose a local website hosting company.
The disheartening thing is that, chances are, that they probably should have selected the local website hosting company.
While picking a hosting company, most people just look at the financial aspect, which may not serve them in the long run. In fact, there are various benefits in choosing a local company, we have listed out a few of them for you. Here are:
5 Reasons to Select A Local Based Web Hosting Company
1. Loading time
The internet may be faster than it has ever been before, but it does not change the fact that the loading time while accessing a website is considerably lesser when the website is hosted on a local web hosting company.
In fact, studies have shown that a considerable number of visitors close a web page if it takes more than 3 seconds to load. This can have a drastic effect on the traffic your webpage sees.
Since a website is a primary tool for marketing, anything that has a negative impact on its performance must be fixed. Therefore, it is better to choose a company that is in your city or the nearest one possible.
2. Search Results
Have you ever wondered on what basis Google ranks its result? You have that answer now.
Among all the factors that Google takes into account while determining a website’s rank, it considers the IP address as well as the domain. This, that the geographic location of your website matters.
Therefore, if you have a local web hosting company, the ranking of your website will be higher than other similar websites that are hosted by international companies.
This will make a difference especially if your target market is local. Having a local host will have a positive effect on the visibility of your website.
3. Data backup
Imagine that one day all the data stored on your website is lost. Most international companies, that are not only large but cater to far more customers than a local company, find it difficult and expensive to back up data.
The maximum larger companies do is telling customers how to back up a website, but that isn’t always a viable option. Therefore, if your website data is lost, it is going to be a logistical nightmare to get it back.
Fortunately, this is not true for local hosting companies. Firstly, having them close by is going to make contacting them much simpler. Secondly, most local companies back up website data on a regular basis, making restoring your website much easier.
4. Customer Service
How often have you found yourself complaining about lacklustre customer service? Large international companies’ customer service is often overburdened and thus unable to cater to their customers’ in a personalized manner.
Their systems are built in such a manner that you can contact them for very limited issues. Another problem that comes up with international customer service is the time zone problem.
If you have an emergency, seeking their help will only be possible if the company has a 24X7 customer service, which may not always be the case.
On the other hand, local companies have the tendency to have extremely supportive and friendly customer services.
They are able to support their customers with any problems they may have, thus making them much easier to deal with. Additionally, time zones are never an issue with local companies, making life much simpler for you.
5. Legal Issues
The last thing any company wants is to get involved in legal issues. Sometimes, a company may find itself facing legal trouble due to where the servers of the company are located.
Law that governs the internet varies from country to country and is constantly evolving and adapting, as the internet grows. Therefore, it is safer to have your website hosted by a local company.
It is easier to keep track of changing laws in your own country and adapting accordingly, as opposed to keeping an eye out for changes in the law in another country.
We hope that we have given you a fair idea of why you should pick a local based website hosting company and clarified whatever doubts you may have had.
Even while selecting a company from among your options, have a look at the services they offer and the kind of server you want before picking the company.
Once you have done as much, the process becomes much simpler. Websites are an important investment for any business, which is why your decisions regarding the same must be as carefully thought as possible.
We wish you all the luck with your business!