Having a good conversion rate is the foundation of a business’s high sales volume.
On the other hand, low conversion rate could lead a business to failure.
Therefore, to increase or maintain a good conversion rate is absolutely crucial.
However, most marketers would end up asking the question, ‘HOW’?
Researching on the internet to find the solution will give you overwhelming results.
But, which one is truly effective?
In this article, we will show you how a promotional video will help you boost your conversion rate.
What Are Promotional Videos?
Promotional videos are videos that promote a brand, product or service.
It’s a way to persuade your target audience to know what you’ve got for them.
It’s also an effective tool for encouraging consumers to buy your product or avail your service.
Though it can be similar to explainer videos, promotional videos have its own unique way to motivate people to see what the video is all about.
The script, content and the overall production could be different.
A promotional video is distinctive because one can easily notice it’s promotional tactics to attract people.
The Power of a Promotional Video
To Boost Your Conversion Rate
Watching videos online is phenomenal. It’s one of today’s hippest trends happening worldwide.
People are just unstoppable when it comes to video viewing. When it comes to marketing, videos are becoming primary tools.
Here are the main reasons why these promotional videos become very significant when it comes to boosting conversion rate.
- Accessibility – Like any other type of videos, promo videos are accessible because of the different video hosting platforms that are available today. People will easily find your video and know your brand. In the event that your promotional video stands out, people will share it for more views.
- Message Clarity – A clear message is necessary especially when you are trying to market a product or service. Your promo video will speak on behalf of you. It will tell people what your business is all about and how it will benefit the lives of the individuals. Giving a clear message is relaying a comprehensive message which what people want these days.
- Credibility – People find these promotional videos credible. There are images available. The transitions and effects will matter as well. The audio adds reliability especially if the speaker speaks with authority.
- Increase Brand Awareness – Using a promotional video can increase brand awareness. Videos can go viral. When they do, they will reach millions of viewers and that is one great way to inform people all good things about your product or service.
Types of Promotional Video
What Your Business Exactly Needs
It is essential that you know how to pick the right type of promotional video to use.
To utilize the wrong promo video might not do any good for your product or service which also means a waste of time, money and effort.
There are 5 main types of promotional videos for small and big businesses. These are the following:
1. Introductory Promotional Video
These are promotional videos that aim to showcase authenticity.
It can be hard that people will quickly notice your brand because the market is flooded with different brand names.
With an introductory promotional video, you are able to show your audience how your brand differs from others.
Moreover, authenticity gives people the assurance that they do not get fake products or bogus services.
2. How-To Promotional Video
How-To videos are tutorial videos that promote a product or service.
The goal of the video is to show the audience how to do a specific task which is related to the industry where your business belongs.
It targets to show authority to viewers because it is an effective way of persuading people to believe what you say or do.
In marketing, it is very important to gain your customer’s trust for stability purposes.
If you are able to show people that you are good at your trade, it will effectively make them choose you and stay.
3. Product Promotional Video
These are promo videos that showcase and highlight a new specific product.
It serves as an introduction to the public.
Since your new product will go through a range of existing products, it is crucial that you make enough noise for people to notice right away.
Spreading the news that you have something new in the market could be tough.
But if you have a great product video, you can reach your target audience effortlessly.
4. Personal Promotional Video
A personal video is best for small businesses. It is cost-efficient and can be uploaded easily to various video platforms and social media sites.
A personal video is a video that you personally made. You can do whatever you think is best to advertise your brand.
You can modify techniques or create your own video production. Quality is still very important.
You should make people feel that you are reliable even if you are doing your own promotional video.
A personal video of a person speaking can be great. It’s like having conversations with your audience which will have a positive emotional impact.
5. Testimonial Promotional Video
Testimonial videos are great types of promotional videos.
These are videos showcasing a real person giving testimonies regarding their personal experience upon using your product or service.
The feedback remains positive that aims to promote your business and encourage people to try your brand as well.
The word of mouth is proven effective most of the time. So a testimonial promo videos might work for you as well.
Essential Steps to Creating a Promotional Video
Step 1 – Identify Your Goal
What is your goal? Before you start writing the script, try to ask yourself.
What is your purpose in creating a promotional video?
You need to consider the money you are going to spend and the effort that you are going to exert.
In the end, your promo video must be something worthy of your endeavors. It should bring positive effects to your brand.
Step 2 – Choose a Direction
This is the part when you choose what type of promotional video you want to create.
It is important to determine that in the beginning so you will know what you need to prepare and undergo during the process.
Step 3 – Decide on the Video Length
The video length is one very important factor in any video production.
Also, the script should collaborate with the expected length.
Without using some type of time parameters, your video will likely end up unclear or too long.
Avoid boring videos. They don’t sell.
Step 4 – Outline the Idea
It is important that you outline your idea before finalizing it. By doing that, you can compare and do revision for better video quality.
Step 5 – Know Your Type of Audience
Being clear with your brand is knowing what type of audience you need.
Remember that your customers are the solid base foundation for your business in totality.
You need to focus on people who will want and need your product or services. Communicate with the right type of people.
Step 6 – Write a Good Script
The video script is one of the most important parts of any video marketing tool.
It contains the idea and the story which will carry the promotional strategies you have. A bad script will make a bad video.
Step 7 – Choose the Best Voice Over
When it comes to your video’s audio representative, you should be certain that the guy speaks the language that your native audience will understand.
Clarity of the voice is another factor to consider.
The images and the voiceover that you are going to use should perfectly interact with each other to relay a clear and precise message.
Step 8 – Use Video Creation Software
Once you are ready for everything, you can start creating your video.
There are video creation software’s available online. You can access them anytime.
Some are paid and some are free. Pick the best software that will help you create a good promo video for your business.
Step 9 – Hire Professionals
Sometimes, we have to admit to ourselves that when it comes to video technicality, we do not have the talent.
To prevent wasting your efforts, it is best to hire professionals to create the right promotional video for your product or service.
Experts know what to do and what you exactly need. Just make sure that you hire the right person in the first place.
CONCLUSION:
After all the things that you have learned from this article, it is safe to say that you are ready to correct your mistakes.
You need a promotional video because it is a fantastic tool for any business.
To engage with your target audience can be a challenging task especially if you aim to get more views.
More views could mean more leads that will eventually convert to actual sales. But losing hope is not an option.
Therefore, the best thing to do is to start contemplating all the information we have provided above and apply it to your very own promotional video.