Both the business and consumer groups find a sales letter a useful means of selling and buying. On the other hand, a video is a very effective communication tool that makes it easier for people to send messages. When you combine the two together, you are creating an amazing sales conversion booster known as VSL or Video Sales Letter.
Learning the Basic
What is a Video Sales Letter
VSL or Video Sales Letter is a video version of what it is that you’ve got in your sales letter.
It essentially covers the product or service that you are going to sell.
Although it is not always necessarily the case, many marketers use video sales letters to promote and sell their trade.
The standard location for VSL is usually at the above part of your page.
The purpose is for people to see it instantly.
When a person finds it first, he will more likely to view it. The interest is still there.
On the contrary, people usually miss or overlooked a VSL placed in the middle or bottom part of the page.
Video Sales Letter vs. Written Sales Letter
Which One Works Best?
If you own a business and you value your product or service, you will do everything to make sure that will people will know about your trade.
But the big question is HOW? There are various types of marketing strategies but the top 3 are the following:
- Text-based Sales Letters.
- Written Sales Letters
- Video Sales Letters
A marketer like you is eager to know what among the three sales techniques is best to use.
There are people who use all of them.
There is nothing bad about it.
As long as you know how to focus on your main goal.
You can always incorporate the three to sell and promote your brand.
However, answering the question, ‘Which one works best?’ is still very important.
Top Advantages of VSL
Compared to the traditional written sales letter and text-based sales letter, a VSL is more engaging.
It is simply because it takes less time to watch and listen than to read.
The video can show and tell almost everything that the letter could have in it written in words.
Also, videos are more fun and interesting to watch.
A person can customize it according to the needs and type of audience that he has.
Hence, the traditional written sales letter are slowly fading its popularity.
It is just so hard to compete with these video styles that people are getting crazy about these days.
Video Sales Letters as A Convenient Business Marketing Strategy
‘Video makes more money than anything.’
From that statement alone, you can be convinced that a video sales letter is better for businesses.
It makes the advertising and promotional effort an easy thing to do.
Complicated brand awareness factors can be simplified.
Indeed, VSL is time, effort and money-saving.
When you sell, you need to make sure that you are encouraging your target audience to believe you.
Providing your potential clients a very good VSL can be the fastest way to brighter future.
VSL is a Conversion Booster
Productivity is not an issue if you use video sales letter.
Statistics show that marketers who use VSL in their websites get higher productivity rate.
It will easily bring money in the company because a VSL is proven to be very effective in catching people’s attention.
It also gives people the confidence and assurance that a product or service is reliable.
Customer trust could mean easy conversion.
Fast conversion could lead to bigger sales.
At the end of the year, the company’s revenue will overwhelm everybody. It is a true SUCCESS to consider.
Video Sales Letter Demonstrate
Message Clarity
To those who are still in doubt, here are more great facts about VSL that you need to know.
- The beauty of video marketing encompasses the different barriers of communications. One very important factor to consider is the clarity of the message when it is in the video. Complicated subject matters can be easy to relay for a faster understanding of the viewers. Videos satisfy the customer’s needs when it comes to fact and problem solution finding.
- Animated video characters and texts are exceptional when it comes to sending messages to people. They can be customized to emotionally connect with the target audience.
- A voiceover makes the video more effective. Using a high-quality voice over is best.
- Video sales letters have a more powerful call-to-action.
Video Sales Pages
The video marketing offers a tremendous advantage to different industries since it is the primary form of visual.
It is the main reason why the use of videos become a world phenomenon.
Creating VSL pages is a fast way to getting more sales.
According to studies, the human mind can interpret visuals 60,000 times faster than reading text.
After reading the above article, we can safely say that video sales letters are best to use.
There is no need to hesitate. it is best to use in your marketing mix.
Generate the Best Video Sales Letter Script
Just like writing an explainer video or cartoon animated video, your script should be great.
Your VSL is like any type of explainer video.
It should be short as lengthy product video clips can be boring.
Since your time is limited, you have to make sure that in your VSL, you will be able to state the problem clearly.
Once you have presented the possible issues that many people can relate to, it is time to show the solution.
Show the people that your product or service can effectively solve the problem. People decide on what can benefit them.
Spread the News!
If you want to succeed, you can always consider the above information that you have just read.
You can help others as well by spreading the good news.
It is always helpful to learn and understand before jumping to wrong conclusions.
Remember that knowledge is power.
The use of a video sales letter is what your business page truly needs.