Shooting Promotional Videos
Shooting promotional videos are a great way to mix up your content marketing and breathe fresh life into your company. Harnessing the power of video can often be the most effective way of making an impact on your audience
– that is if you do it right.
That’s why it’s often so important to hire a professional production company to shoot your web video production. However, there are other things to bear in mind when creating effective promotional videos.
So, we’ve put together five fantastic tips when it comes to shooting the best promotional videos:
1. Concept comes first
The most important rule of web video production is that you need a strong concept.
Whether you’re generating ideas, story-boarding, or coming up with the actual script, your concept needs to be clear from the start, with a purpose that shines through right to the end. Lost your concept along the way?
Get back to the drawing board.
2. Make it multi-purpose
If you’re investing in professional video production for your business, it only makes sense that you should try to get the most for your money. For instance, a video you’re using to explain an aspect of your business to customers could also be used later down the line for training employees – all it’d need is a few little tweaks.
3. Choose your talent carefully
You may want to make your video as personal as possible. You can use real staff members, but only pick those people who want to be there and are good in front of the camera. Otherwise, your video could come off as being unnatural or awkward.
The same goes when you create animated video – you’ll still need someone to do the voiceover.
4. Stick to the budget
When you’re coming up with ideas, sometimes be all too easy to get carried away with exciting extras and graphic animation that will potentially put you over-budget. Try to keep your budget in mind throughout the process, so you don’t end up overspending.
5. Keep it audience-focused
It’s worth bearing in mind who the final video is going to be aimed at. The main goal of your promotional video is to provide real value to your audience. So, try to keep your production audience-focused when developing the script and filming the finished product.