In today’s highly digital world, the competitiveness in the market is all time high. Every company has a plan to progress, and they’re making their way to the top.
This makes hard for businesses to prosper and avail the trust and appreciation of the consumers. So as an entrepreneur, you would want to give your company the competitive edge to secure market stability.
But the question is, HOW? Fortunately, you’ve found the right source. In this article, we will show why video for business should be one of the main staples for your company’s marketing strategy.
The Market Challenge
When you own a business online, the visibility of your website can sometimes be the difference between a booming business and having to close the doors.
And with so many channels and platforms for people to juggle, you know that you’re in a tough marketing competition.
Moreover, because of the rapid changes and volatility of the marketing field, it requires new corporate objectives to be able to have the highest marketing impact.
To achieve that goal, you need the right action plan. So what’s going on into your mind right now is something you need to think of carefully.
VIDEO As A Powerful Communication Tool
Since we’re talking about finding the best marketing strategy for your goods and services, keep in mind the context of connection.
Because that’s how businesses succeed; you connect and market. To be effective in this venture, you need to focus on how you can effectively reach out to your target audience.
Remember, you’re tailoring to an audience with short attention spans. So what’s the speedy way to get, keep and stay connected to the modern consumers?
VIDEO is the marketing tool that your business needs. Nowadays, people are hardwired to narrative. Well, humans are intrinsically visual beings.
And it is then proven that the simplest means of attracting a viewer’s attention is through the use of video productions.
When you have finally decided to choose to use video for business, it will help draw in visitors and keep them in your site longer, reduce bounce rate and increase search ranking. Undoubtedly, videos must be the newest additions to your promotion toolbox.
‘Eliminate doubts and start building an online video presence…’
You might still have your doubts if video for business works. You’re probably asking yourself until now if videos are worth to consider for promoting your business.
Yes, investing in videos means into time money and effort. And you don’t want any of these to go to waste. Whether you’re already convinced or not, video for business is one of the most versatile and profitable digital marketing tools today.
Now, here are the top reasons why you should use video for business.
Why Use Video For Business?
Top 10 Reasons Revealed
1. Increases conversion rate.
According to survey, 64-85% of consumers make their purchase decision after watching a video. So if you are looking for ways on how to attract visitors, using animated video productions can be the answer.
71% of marketers claim that video helps increase their conversion rate. Because of that, 69% of the companies today say that they’re adding more budget on video production services.
Videos possess a strong marketing force you can’t afford to ignore.
People vastly prefer watching over reading. Therefore, if you are using article or blog post contents to promote your product or service, there could be no much impact on your campaign.
A video for business means more sales. You are not just gaining leads; you are getting sales. Conversion is the lifeblood of any business. Videos are very effective when it comes to motivating customers to end up on the sales funnel.
2. Shows great ROI.
Return on investment is one crucial factor that affects the growth and development of a business. The good news is, 83% of businesses say that video provides good ROI.
Videos pay off big time, which makes them worthy of your additional expenses. Indeed, video marketing is becoming a more powerful advertising tool every year.
Here’s to make you more excited. You don’t need a perfect video to go viral. Virality is not the answer as well. What you need is an animated video production that is compelling enough to gain leads, boost brand awareness and convert. Yes, there’s no need for you to hire a marketing expert. Your video will do everything for you.
3. Boost SEO of your website.
When it comes to your SEO efforts, let videos help you. Video can improve your website’s search engine drastically.
Major search engines give preference to pages that include video because pages with video are more likely to receive backlinks. You need an effective medium for driving website traffic, and it’s what videos can offer you.
Moreover, videos have the ‘dwell time’ strength. It is the ability to encourage the audience to watch and finish your video.
Unlike other campaign tools that are not effective in motivating consumers.
If Google finds out that your video is receiving high engagement, be ready to increase rank. Google loves videos.
4. You can embed a video on emails.
Emails are always effective and popular tools of marketing. You can reach a huge number of people without the need to personally talk to them. Including a video on your email is one amazing idea.
Just think of your viewer’s reactions when they find a great product video on your email? So instead of reading, they watch, and it is easier.
When incorporating videos into your emails, be sure to create a video that is appealing to viewers.
If you don’t want to use plain emails because they are boring, then don’t bore your viewers on your video.
There are different types of videos. Use the right type of video that will perfectly fit on an email.
5. Generates more leads.
Videos are attractive to consumers because these are audio-visual tools that can provide a comprehensive source of information.
A person can either or listen. That’s why videos have been a staple of lead generation for quite some time. They can easily hook-up the target audience attention.
A video for business has better ways to explain what goods and services are all about. It’s simpler for a person to understand.
Using videos
6. Boost brand awareness.
There isn’t any trick to increase brand awareness using videos. All you need is to create a high-quality video animation and people will like, comment and share it.
Remember that to gain your customer’s recognition, you need to play with their minds. Logos may not give you your desired result.
For your brand to get noticed, use colorful and moving images. It’s what most people want. Something alive where they can get an assurance that’s a certain thing is going to work for them.
To boost brand awareness using videos, learn what your target audience needs. Be sure to provide all the most important details on your video.
Educate people with humor. Your amazing video content will then re-frame your message to better communicate with the specific people you’re trying to reach.
7. Builds trust.
Trust is hard to gain, especially at this present time where cheap and low-quality products are rampant. As the business leader, it’s your job to make sure that you are giving your customers something that will not harm them.
Aim for the better of your target audience and show that on your video. With videos, it’s easy to showcase reliability and authenticity.
You can use live people in your video production. You can also go with animated short films. For better results, incorporate testimonials from users.
What people want to hear are feedbacks for them to easily give their trust. Unlike article or blog post contents, videos are way better at encouraging people to believe.
8. Strengthens brand authority.
Use video for business and become an authority in your industry. Just look at today’s gigantic companies and their brands.
No matter how successful they are, they still use videos to advertise and promote. It’s because videos give a business name or brand the authority as a reliable product or service.
Any good authority building campaign should start with videos. Because the modern-day world of marketing is more on perceivable campaign materials.
So you need to go beyond putting words on a page promoting your business. Show people that your brand is better than others.
Be confident. Introduce yourself to your viewers and tell stories through videos that impact.
9. Easy to create.
One of the best things about video for business is that they are easy to create. Nowadays, there is online video editing software available.
Some of them are even free for use. If you have the skills to create videos, then your video marketing plan is very simple to pursue.
Yes, with today’s advancement in video services, you don’t have to worry about hiring video professionals to make marketing videos.
There are video tools that you can try. But if you are very busy to do video tasks, hiring a videographer should not be a burden. Check out the video service rates and be overwhelmed.
There are affordable yet high-quality services waiting for you. Search the web and try to find reliable websites that offer explainer video services.
10. Appealing to the audience.
Nothing can beat the power of videos to attract audiences. Videos are known to be very appealing to people’s senses.
Aside from its audio and visual capabilities, videos are more emotional. There are feelings in videos that people need to believe.
You can’t easily tell someone to do what you want if you lack resources. But with videos, you can reach out like you are personally talking to a prospect.
Therefore, when creating a video for business, be imaginative. It’s time to get out of your box and explore things.
There are literally millions of other videos online. Be unique and inspire people’s lives. Videos can help you with that. All you need is to wear the right attitude and don’t give up on your corporate dreams.
Ways to Optimize Your Video For Business
One more important thing you need to remember, there is no magic ticket to video success. You need to exert effort and spend your time and money for its sure success.
Videos can be optimized. It’s one great way to maximize their full potential to convert. Here’s how:
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Use keyword-rich video title.
Identify your keyword. You cannot just name your video according to what you feel like using. Spend creating the video on devising your headline.
SEO for videos is one crucial factor to consider if you want to rank in Google. It’s a good idea to use keywords on your title relevant to your niche.
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Create a good video description.
Not many people may realize, but video description is very important. There are ways on how to create a good video description. You need to follow them if you want to optimize your video product.
Maintain a 1,000-character description for your video. People expect to watch something and not read lengthy descriptions.
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Use compelling tags.
Tags will tell people what your video is about even without viewing it yet. So it’s important to use tags that have the content and context.
You can use short or long-tail keywords. Just make sure you are using the right tags not to misinform your audience.
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Don’t forget your video thumbnail.
Video thumbnail is the main image viewers see when scrolling through a list of video results. It is, therefore, a signal to the viewer about the video’s content.
There are auto-generated thumbnails. Using them can be ideal to make your work a lot easier.
Hire Experts! Hire Us!
If you have finally decided using video for business, but you don’t know what to do and where to start, let us help you.
We are a professional explainer video company that provides amazing video services to all types of businesses.
Inquire anytime and we are very ready to answer your questions and cater to your needs.
Call us now and let’s start making your way to corporate success.