Not so popular with many people, but animated logos is an effective strategy for increasing a website’s traffic. Yes, you read that right!
Logo animation as an engagement booster is not a typical thing for marketers. But yes, it’s one right way to increase your site traffic and engage your customers.
So if you want to promote your website in a unique yet compelling way, it’s time to animate your logo.
This article will cover the basic overview of logo animation. We will also be giving valuable information about animated logo makers, the best logo animation software and the free logo maker tools that is available today.
Logo Animation to Increase Website Traffic?
How to get people to your site? The latest changes in the digital landscape make content and video marketing the top strategies used to increase a website’s visibility.
Convinced marketers continue to grow in numbers as content and video products become a popular option.
But, popularity means a common denomination to almost everything. When it comes to bringing traffic to your website, content and video marketing could be everybody’s strategy as well.
Therefore, you could be in a tighter competition. It will be a significant advantage if you try to use other proven and practical techniques. Here’s why logo animation can help your business and your brand.
Animated Logos are Client Magnet
There are a lot of reasons why switching to logo animation can best benefit your business.
- Creates a fresh new look for your logo and your brand. Animated logos are more attention-grabbing.
- Brings more site visitors. Because people will be curious upon seeing your animated logo, they will visit and check what you got on your website.
- Increase website exposure. If you have a more substantial number of people visiting your site, it means you are open to broader exposure. That’s very useful to contemplate.
- Better image and visual quality. We are all aware that animations such as 2D and 3D animations are more advanced and real in appearance. Quality is much better.
- Connects emotionally. Logo animation does not end after being seen. It is something that will get into someone’s inner perception. A single animated logo speaks thousands of words. It’s enough to tell a person a big story about what you are offering. That includes the benefits that they are going to get.
Animate You Logo
Animated Logo Maker
After reading some essential facts about why you should animate your logo, for sure, you are already convinced that having an animated logo for your business is very important.
But, another few questions start to pop up in your mind.
- How to animate your logo?
- How much is logo animation?
- What is the best animation logo maker to use?
You do not have to bother, here is what we are going to cover. We will be answering your questions so better read until the end.
Use the Right Animated Logo Maker
What You Need to Know
Logo design and creation are widespread nowadays. A lot of logo animation makers online free are widely available.
However, you need to understand that logo animation is not very simple to work. You need to have the right knowledge, skills, and logo animation software.
It will be a waste of time, money and effort if you do the task without knowing the thing. Start from the basics. Therefore, before taking any step, learn what logo animation is.
What is Logo Animation?
Logo animation is an impressive animated 2D and 3D logo of companies, businesses, brands, and services.
It’s a logo in transition and motion which gives a name or tag the unique and more effective identity.
Experts say that animated logos are a powerful advertising tool because they are fantastic eye-catchers.
It’s not the typical logo that can be boring and dull in someone’s perception.
How to Pick an Animated Logo Maker?
You do not have to be an expert to use an animated logo maker. The very first thing that you need is to know your purpose. What’s the purpose of your logo?
The level of difficulty of your logo animation will depend on the type of animated logo that you are going to create.
There are animated logo maker software for business and personal logos. Next is to know whether you are using keyframes, masks, and modified animation presets.
There are many other principles you can apply to your logo. So better focus on what can help you out.
How to Animate Your Logo?
The Right Steps to Follow
1. Prepping Your Logo for Animation
This is the grouping and ungrouping of certain parts of your logo. You need to identify which parts should go separately or go together.
Therefore, you have to think about how you want to animate your logo at the beginning of the process. Hence, the animation scenes will be flawless.
2. Importing Your Illustrator File
When your animation scenes are ready, you need to import your illustration file into your chosen logo animation software. It is best to import them directly.
So when you do the logo edit, an automatic update will pop up. Additionally, it will make things easier for you since you will not need to re-import all the time.
3. Use the Best Settings for the Composition
Use the optimal settings for motion graphic compositions. Moreover, be sure to match the aspect ratio and frame rate to your main video composition.
4. Basic Masking
The masks will reveal text and graphics for a smoother and more professional look. So if you want higher quality logo animation, basic masking can help you.
5. Motion Blur
Smooths out your animation. This makes your logo finer and more soothing to the eyes.
6. Keyframe Assist
This makes your logo more real and natural in appearance.
7. Custom Animations Work Best
Custom animations will let you reach out to your audience more effectively. Through your logo, you directly connect with your target audience. Custom animation is a smart choice.
Animated Logos are Soul of Your Business
Excellent Design Work
When it comes to making logo animation for businesses, the timing and placement of the animations are crucial.
Do not overdo a single scene. Experimenting with an animation logo maker is a good practice.
Therefore, logo animation does not necessarily start with perfection. If you need help, there are professional logo animation companies today.
You can inquire and hire them anytime.
Logo Animation Reflects the Business in a Creative Way
An animated logo can help your website visitors and business customers to keep your service in mind.
However, please be reminded that an animated logo design depends entirely on your goals.
Be transparent with your target audience, and your brand image. An animated logo that doesn’t match your brand image can do more harm than good.
On the other hand, animated logos are modern and fun means of telling people what your brand story is about.
So, to look forward to having a great and unique animated logo for your business could potentially mean SUCCESS.