Every marketer out there has the challenge of establishing a good and solid brand. What is a solid brand? A solid brand refers to a stable and well-organized system or business that people can rely on.
As a result, they are always at the top of the list whenever a relevant problem or challenge arises. So marketers search for tools or services that can help them reach this goal.
For this article, let us talk about how a video production service can help solidify a brand.
Video production services can play a big role when it comes to being a solidified brand. How? I will list seven reasons that will make you realize my point. For starters, videos are convenient and watchable everywhere.
So that has opened a lot of opportunities for marketers. And because of our modern technologies, we now have smartphones to watch HD videos on. As a negative side to that, creating videos are not cheap.
In fact, some will really take a huge chunk of the budget. But that actually depends on the type of video you will choose.
Before I give you all the reasons to convince you, it’s best to first give a list. This list will contain some of the best examples of the different types of video productions or videographies.
There are thousands if not hundreds of types of videos out there. From animated to live recorded, from unboxing videos to pitch presentations. So in every aspect of your business, you can create a video which is really great.
In giving you a list of some of the types of videos, you will have an idea which one is best for you business. Well, it’s really recommended to utilize multiple types of videos to show different levels of emotion and professionality.
In regards to this article, video production service refers to you hiring a company to produce a video for you.
In regards to this article, video production service refers to you hiring a company to produce a video for you. Video production service is a huge bubble in the marketing world because of the different strengths I told you earlier.
There a lot of companies that offer to create amazing and wonderful videos for your business. So it’s up to you to choose which one will be the best fit.
Types of Video Productions and Videographies
I found an in-depth article that has a diverse list of the different types of video productions. Check out their article here. For this list, I want to only briefly go about the popular ones you see on the internet.
In our modern age, some types of videos are really shining compared to the others. I will give them in general terms as well and let’s not forget that we are talking about our brand and our business.
In addition, the most prominent strength for all the videos are their call to action and increasing web traffic so that’s a compelling reason to create one.
Live-Recorded Videos
This covers a lot of types already, but in this category, there are popular ones too. Some you might have watched already are prenup videos, TV advertisements, informational, and sales pitch videos.
Basically, this is what is more popularly known as a video production. Because you need an artist and crew to create one. Your budget must be really high, I’m referring to hundreds of thousands of budget just to create a 10 min video.
Another popular trend these days are the live-streamed videos. So they are live-recorded too but in a sense that people can watch what is really happening. This is really great because it won’t really cost you anything depending on what is your purpose.
Animated Videos
Opposite of live-recorded videos, animated videos are mostly done on a computer. This covers explainer videos, informative videos, and brand awareness videos. These are popular in the business industry because it looks very professional.
Also, one of the main reasons this is popular is because it is budget friendly. If you are looking into video production service, then you might possibly go with animated explainer videos.
Animated videos are more of investments and the return is really exponential.
Whiteboard Videos
Whiteboard videos are quite similar to animated videos if you think about the budget and the way it is created. Yes, it can be created in a computer too but it’s really great because they can be hand-drawn as well.
Often, whiteboard videos are just slides, so they are not at all moving. This is even budget friendlier than animated videos so that’s a really good plus for marketers out there.
As you can read here, these videos are only categories. But they are videos that are really popular in the marketing world.
7 Reasons How Video Production Service can Solidify your Brand
So let’s move one to the main topic, video production service. Can it really solidify your brand?
Consolidates all necessary information.
As the phrase itself explains, availing a video production service will really help you a lot in firmly uniting all your important information in one compact video. Well, actually, it’s still best to create multiple videos to showcase different aspects of your business.
But the important thing is people will still watch all the videos you have created. The way you have organized your business will reflect your professionalism so it’s a necessity to have all information consolidated.
Plus, it will avoid any confusions about your business.
Give a clear idea about how you can help.
One of the greatest strength of employing a video for your brand is the way it can tell stories. There are even some top companies out there with great video marketing. They really have taken the opportunity of the liking of people in watching videos to its full potential.
The reason for this is because videos can clearly tell the people how you can help. Studies show that once they start watching your video, there is 80% chance that they will finish it.
Of course, you still have to grab their attention at first. So show your viewers how you can help. This will prevent them from looking further for more companies. Also, this will prevent them from formulating questions that will confuse them.
If everything is clear, it will certainly lead to brand stability.
In addition, this will really increase brand awareness. If they know you can help, any challenge they need help with in future will have you on top of their mind always.
Provides confidence by answering questions.
90% of your visitors have already looked up some of your competitors already. The reason behind this is because they want to always get their money’s worth of service. This is one of the main reasons why some businesses just liquefy into being non-existent at all.
Well, it’s a very competitive world out there for marketers. That’s why marketers will utilize all the trends and reliable tools if they can. This is the same for availing a video production service.
Before potential leads and business clients choose you, they will have questions in mind. These questions are for making sure they will get or achieve what they really want.
Having a video as a front for your business will surely give some of your visitors the confidence that they are looking for. Strategically answer questions in your videos and it will surely lead to a solid brand.
A compelling call to action and sales presentation.
A solid brand will have a surefire way of urging leads to turn into customers. Availing a video production service can perfectly help you achieve this goal. Because the best strength of a video is its catchy stories and compelling call to actions.
In a sense, your videos are discrete representations of your sales pitches. The difference is that the lead make a decision on their own, making them comfortable.
Attract rather than repel.
Videos can help your business become solid by making people want to stay on your website. In general, they are really interested in your brand. As you know, business videos are usually short and compact.
This means that walls and walls of text will be removed completely from your website. This leaves a clean, organized and interesting website for your visitors.
All of these are factors to make them stay longer on your website and discover more of what you can offer as a business and as a solid brand. Also, you will be able to attract the right people rather than repel your potential leads.
Helps with brand positioning.
The brand positioning means that you are always top of mind whenever a relevant client or marketer thinks of a certain challenge they need to overcome. This is really hard to achieve and it will probably take years of hard work.
But availing a video production service can help bridge that huge gap. Videos show how you work and proves to the people your quality. Convincing is also a big part of the process and videos are perfect in convincing people and giving out a relevant situation that they can relate to.
Solidify your ROI and beyond.
A solid brand will stay in business for many years to come. This actually depends on your ROI and your income. Videos are pricey sometimes but the are definitely investments that are worth the budget.
Videos will give you a steady flow of leads if you utilize it properly. Quality leads are important and videos can give you that. Furthermore, this will result in a much higher chance of conversion.
Ultimately, all these will lead into a really good and solid brand. Video production service is just a tool. It will still depend on you how you will utilize this service to its full potential. Share the videos online, get a reliable marketer that will not quit and eventually, everything will follow.