Video marketing is a great way of getting your business out there. Whether it’s a promotional video, a video explainer, or an animated video, your prospective customers are always more gripped by a video than a static image or a chunk of text
– but are you getting it right? If you want videos to be a part of your marketing strategy, you need new techniques and ideas emerging all the time. However, there are some rules that just aren’t meant to be broken.
To help you stay on track, we’ve highlighted three of the unbreakable laws of video marketing.
1. Get the branding right
A promotional video is a great way to raise brand awareness and get your company out there. You need to make sure you get the branding right. Make sure you use the right colors, fonts, and images in your video, and you’ll see your brand go from strength to strength.
2. Include a call to action in your video marketing
Promotional videos are mainly about one thing: selling your product or service. So what good is it to create a promotional video without including a call to action?
It sounds simple, but so many businesses forget to include a call to action at the end of their video, and despite what some people might say, they are an extremely effective way of gaining new customers and driving sales.
Your business video needs to make the viewer visit your website or call your hotline, so make sure you add a call to action to encourage them to do so.
3. Keep it short and sweet
Too many business videos are too long. No matter how much good stuff you’ve got going on, your viewer is going to lose interest after a couple of minutes, and forget about your company.
The best way to avoid this is by making your video explainer or promotional video short and sweet. Usually, that means under two minutes. In order to do that, you’ve got to make your pitch as condensed as possible.
Also, still ensure that you get everything you want. It can actually take more time to make a shorter business video than a longer one. However, it will be worth it in the end.
If you want to know the things to avoid in making a video, click here.