On-page and technical SEO are two of the most important factors in search engine optimization. However, many business owners still don’t understand their differences or how each one affects their websites.
On-page SEO consists of modifying the content on your site and making it more relevant to certain search terms. Technical SEO refers to changes made to your site’s code to ensure it can be read and indexed by search engines. To effectively optimize your website, you need both on-page and technical SEO efforts in place.
Technical SEO
Technical SEO refers to a set of procedures that aim to boost the overall functionality of a website. There are several parts to a website, including coding, architecture, content, and even backlinks. Technical SEO ultimately focuses on improving a website’s technical aspects.
Most search engines also take into account how safe and responsive a website is. A search engine will examine characteristics such as document tags and broken or missing links.
If you want your website to rank at the top of search engine results pages (SERPs), you need to implement all the technical fixes necessary to do so. Increasing your web visibility and bolstering your marketing efforts are both crucial. It’s a major factor in whether or not a potential user chooses to work with you instead of a rival.
Hiring a professional to handle your technical SEO will not only save you time and money, but it will also increase the likelihood that you will get the desired outcomes. Look for potential candidates on technical seo jobs sites to advance your company.
On-Page SEO
On-page SEO relies heavily on keywords, title tags, meta descriptions and URL structures. Keywords should be used as close to the top of your webpage as possible whilst maintaining readability for users of your site.
Meta descriptions should contain a highly relevant and keyword-rich phrase that accurately describes your product/service without being too wordy or overly sales orientated. Make sure you don’t use too many keywords though as it will put off visitors from clicking through to your site in search results.
URL structures are a major factor in how search engines index your site and therefore play a major role in on-page SEO. The more relevant your URL is to your content, product, or service the better it will be for search engines when crawling and indexing your website.
The Value of Each
While both technical and on-page SEO are important, they each have a different focus. On-page SEO is focused on making your site more attractive to search engines by optimizing your content for search engines and making it easier for people to find you based on keywords in your title, meta description, and content.
For example, imagine your website is a Mexican restaurant; it serves tacos, enchiladas, burritos, etc. But when people search for Mexican restaurants or Mexican food near me, your page doesn’t show up even though you have excellent content on your website.
This is where technical SEO comes into play. Technical SEO includes everything that isn’t on your website but is related to how search engines crawl your site and make it easier for users to find you.
The main advantage of technical SEO is that it works even if you don’t have great on-page SEO. For example, maybe you have a lot of pages and no one is linking to them or they aren’t good quality content, or there could be other factors such as duplicate content, bad links, or conflicting URLs.
When Is One More Important Than Another?
When it comes to getting a website ranked, these two types of SEO need to be taken into account. Both On-page and Technical SEO are important, but when should you prioritize one over the other?
Since there are several strategies for SEO, this seems to be a difficult topic to answer. However, there is no hard and fast rule against utilising both.
Prioritize technical SEO before moving on to on-page SEO, or the other way round? But how do you decide which to do first? A review is needed to determine the best course of action for the one being considered initially. Understanding where to direct your attention is crucial.
In the absence of any problems, you can maintain the functionality and aesthetics of your website by monitoring it regularly. To keep a high position in SERPs, it is important to check these settings periodically.
Final Thoughts
The difference between technical SEO and on-page SEO is that on-page SEO focuses on improving your website design and content whereas technical SEO focuses on how search engines can index your site, hence increasing its visibility in search engine results pages.