What is Brand Positioning?
Brand Positioning refers to how customers and buyers perceive your product or service in the relevant market in mind. For example, if a customer thinks about shoes and will base a decision on quality.
Most likely, they will choose Adidas or Nike. Not that I’m telling you that these brand of shoes are the greatest. But what I mean is how an average customer perceives a certain product.
For this article, we will talk about the Top 3 Reasons Why Marketing Videos are Key to Brand Positioning.
As an example, Adidas and Nike, they have established a solid ground when it comes to the mind of the masses and consumer because of their quality and capability to deliver. This is the result of years and years of development.
But it will be a different matter for a brand that is not on this line of business. It will be difficult to establish brand positioning and furthermore, create a distance between your competition.
But there are a lot of ways we can achieve good brand positioning. One of the best ways is through video marketing. Yes, marketing videos are great for brand positioning.
I will prove this to you by giving you a list called “Reasons Why Marketing Videos are Key to Brand Positioning”. This will contain 5 reasons why Marketing Videos and Brand Positioning are Perfect Partners.
Also, before we begin. I would like to tell you that as a marketer, there are a lot of types of videos you can use. There are explainer videos, animated videos, whiteboard videos, and live-recorded videos.
Each has their strengths and weaknesses when it comes to marketing strategies. It will be up to you to research about their differences in-depth.
Top 5 Reasons Why Marketing Videos are Key to Brand Positioning
1 – Marketing videos can increase brand awareness.
Reaching a lot of people and making them aware of your product or service is important. This will really give you a lot of benefits for brand positioning. Imagine, if they don’t know your brand, they won’t know that they need you.
This is the very foundation and challenge you need to overcome before you move on to the next thing.
And videos can help you a lot with this. Because videos can significantly increase brand awareness. Nowadays, people always watch more videos instead of reading walls and walls of text.
So, if you have an explainer video or a presentation video on your website, this will surely attract and your visitors and people who are in the discovery stage. Think of yourself as an example, videos do attract you in Facebook and on websites that have one right?
Also, it’s not only on your website you can use a video to increase brand awareness. Let’s talk more about it later in this article. Read more about reasons why marketing videos are key to brand positioning and find out.
2 – Videos are catchy, convenient and easy to remember.
If you want good brand positioning, you will surely need people to remember your product. Videos are key to achieving that. You need to make them think of you when they want to overcome a certain challenge.
For example, people think of Colgate when the word toothpaste or teeth come to mind. This is the kind of position you want to achieve inside your customer’s mind. And videos are perfect for this.
People easily catch and remember music videos. Even if they don’t intentionally memorize it, it sticks to their mind. Now this is the same for TV commercials and
People easily catch and remember music videos. Even if they don’t intentionally memorize it, it sticks to their mind. Now this is the same for TV commercials and explainer videos.
It won’t just make them remember, it will even boost your visitor engagement.Although it is also important to remember that as a marketer, you must utilize all the tools and strategies that are available to you. Don’t focus on one and you will surely achieve good brand positioning.
Videos can even make your viewers promote your brand unconsciously. This is the effect of a great and catchy video. It will be up to you how to make that and it’s a rare case but it’s definitely worth trying.
3 – Your videos can be accessed and shown anywhere online of offline.
Don’t forget that the real goal is to increase brand awareness to improve brand positioning. Videos are amazing because you can bring it anywhere and access or upload it anywhere.
Imagine if you encountered a person that gave you a hint of interest about what you offer. You can conveniently show it on your phone, send the video through email or have them access the website and watch it there.
Video marketing is a good strategy all-in-all. With regards to the online world, you can utilize all of the social media channels like Facebook, Twitter, Instagram, and LinkdIn.
You can also incorporate your videos in your website landing page and email campaigns. For offline, you can send it to other people’s phones or have them watch the video on your phone. You can upload it to a mall screen paid ad space or use it for a TV commercial.
With how much technology has evolved, it has opened and created a lot of opportunities along with it. As a marketer, it’s up to you to make use of them to their full potential. Be creative and think where you can use your video.
We’re just getting started! Read more about reasons why marketing videos are key to brand positioning.
4 – Marketing videos will compare and show how unique you are against your competition.
In a span of 3-5 minutes, you can explain and showcase your brand to the people. This is a key factor why videos are being utilized everywhere. And if people want to watch your video, they can be aware of what you offer and how unique you are.
No one is the best, but most people with something they need and want. So showcasing how different you are to the people, they will be able to compare you to your competition. They will think: “Oh! This is the feature I need.” or “So that’s how different they are.”.
So, It’s not totally and ultimately just about the competition. Instead of beating them with how you are similar, think of how you can go beyond them. Think of something original. Explain this on your video and it will be a perfect strategy for brand positioning.
5 – Marketing videos can show strengths and answer questions.
If you want to establish a good brand position, you have to answer potential questions. Show them your strengths and strategize how you will be able to showcase your brand.
This is very much perfect when incorporated with videos. To be exact, this is the selling point of an explainer video. Aside from a compelling call-to-action, Showing strengths and answering questions are on the top of the list.
Finally, it is also important to remember that as a marketer, you must utilize all the tools and strategies that are available to you. Don’t focus on one and you will surely achieve good brand positioning.
So there you go, this is my list for Reasons Why Marketing Videos are Key to Brand Positioning. Go beyond this list and research more. This is good if you want to further understand why marketing videos are great for brand positioning.