Mobile applications, big contributors and stepping stones for the creation of new on-demand ventures. The arrival of new electronic gadgets is not an ending process. The demands from the customer side are also huge and diverse. To meet out such demands, updates are required either in business practices or in the app development.
With the good tools and unique features only, enterprises expand their influences onto the end-users. But, the development by itself involves several challenges and hence they approach the suitable app development company in order to achieve the desired results.
Based on the objectives and the budget value, they can select any of the three platforms like web, native and hybrid.
Among these, the native app development involves the design of various programs which are compatible with the latest platform like Android and iOS.
Since these platforms are user-friendly in nature and native mobile app is basically a handset-based application, the development of the native mobile app has considerable attention among the customers and web development companies.
Due to the inheritance features like the convenience, a UX/UI standard, native mobile app development is the most beneficial thing observed. The first and foremost thing is the selection of a platform and their knowledge for the employees. Here, the programmers are easily combined native code in the design of native components.
The features that make the native mobile app development as the strong enough are as follows:
Code feasibility – coding with the multiple languages for the specific OS and compatibility are attractive metrics.
Consistency – Due to the nature of platform-based app development through the software development kit, the integration of user-interface is very easy. This makes the UI as a consistent one and the user experience is enhanced.
Less data consumption – native apps consume fewer data compared to non-native apps.
Accessing capability – native apps allow users to access the information and services on their devices easily.
With these features, the native app development is a popular business in the market. This blog can give you the explorations on reasons of familiarity of the native mobile apps, Key Performance Indicators (KPIs) to measure the success of the apps and how to improve those KPIs one by one.
Why is Native app development familiar? Is Native app development convincing one?
Not in all cases, a website is suitable. In that situation, apps inherit things like personal notifications, speed in access and real-time analytics, etc play a specific role. The fine decision making in the platform selection can give 50% of success.
The primary language used in the native app development process is Java and Objective C for the Android and iOS platform respectively. The provision of convenience in look and workflow is the next tactic to decide the efficiency of native apps. The convincing reasons are listed as follows:
Faster Execution
Multi-layer Protection
Since the native app development is for the achievement of a long-term goal, various security issues are emerging frequently. Hence, native apps are protected by diverse layers of security measures. Besides, the testing of APIs across various versions and the independent nature of third-party frameworks are the added metrics for protection.
Faster configuration
Due to the good compatibility nature of native apps, the configure of new projects is faster than the other. When two or more projects arrive, scaling them in multiple platforms is easy. The safe strategy such that the starting phase is natively and adding the small modules with the additional code in the sequential stage is helpful for big players in the market.
Good UX/UI patterns
Due to those reasons, the native app development is so much popular in the market compared to other frameworks. Now, you must know how to measure the success of mobile apps.
How to measure the success of native mobile apps?
The next stage is followed by the design of a mobile app is the validation of its performance. In general, the indicators that validating the success of mobile apps is as follows:
App’s Popularity
The first thing is how designed mobile apps are familiar to customers. Popularity can be easily tracked by the number of times downloaded over the period of time. But, the popularity term varies from one application to the other since all the apps are not for all the customers.
In some places, a number of downloads are considered to be the popularity factor and the slow adoption rate is the other factor in other regions.
Tracking Subscriptions & Premium
Tracking consistently about the number of peoples on the basis of new signups and the premium version utilization is an important indicator to validate the performance. If the developer or service providers provide the subscriptions and the upgrades mean, analysis of reviews and rating is the necessary process.
Stable User Growth Rate
The most important indicator to validate the performance is the user growth rate. Analyzing the growth of the user base either it is in a stable form or distorted form is the major step and this predicts the app user base indirectly.
These are the indicators to decide the success of mobile apps. The key takings from these measures are when you launch the updates or subscriptions; you need to consider your user base and their behaviour sequentially.
Here, success is not limited to the performance of mobile apps; it also depends on customer behaviour. Hence, the next section is the study of KPIs based on user experience.
Top KPIs to track the performance of mobile apps?
Final decision-makers are the end-users in the mobile app development business. By continuously tracking and measuring the consumer experience, you can easily identify where you can provide the improvement. The following are the major KPIs based on the user experience.
Loading time
Most of the time people uninstall mobile apps due to high-loading time. The load time also includes the time required from the transition of one activity to the other activity. If you plan native app development, minimum loading time is the required one.
Accessibility by Multi-Devices
Nowadays, people utilize various devices such as smartphones, laptops, and tablets. The native apps should be in the form of easy accessibility by all these devices. How can you provide accessibility and how you offer the performance is the major tracking tactic for the success of mobile apps.
Cross-platform compatibility
The launched app should work on both platforms like android, iOS. When one of the platforms suffers from a crash issue, then the development team should analyze the background reasons and find the solution easily.
How KPIs are improved by the right optimal strategies?
Well. You are aware of the KPIs in relation to the user experience. Now, you must know the following strategies to improve the KPIs.
Tracking crashed sessions
Follow-ups of signed devices
This strategy is more helpful to increase the accessibility indicator. By having an in-depth analysis of the number of devices used to access the account, what type of device is used and if any syncing issue is observed or not through the customer review, the app owner performs the essential practices to provide such support to the users.
Optimized tactics for minimization of time
As you know the time for loading is one of the KPIs and it should be reduced. With the inclusion of optimization tactics like either optimizing the images loaded in the apps without compromising the quality is one of the ways to reduce the loading time and improve the speed of the operation.
With these strategies, the planning of free app launch, engaging the review-based design also the supporting strategies to improve the app downloads. One of the important aspects is the growth rate.
To meet such criteria, promoting the unique features of the mobile application, allowing the real-time analytics such that notification, alerts on upgrades and subscriptions are necessary steps to increase the success rate of the mobile apps.
Wrap it up
Wrapping the blog, the major takeaways are native app development is an attractive process in on-demand business nowadays. When you opt for the native app for your business, the development team must be aware of the platform and the reasons.
After this, the KPIs that support the success of the mobile apps and the customer experience-based are discussed in detail. Sharing your business ideas with the right app development player and convey smarter tactics to them for better KPI.