So, in addition to including videos as article content, have you also experimented with incorporating infographics? If so, did you create the infographic yourself? Did these changes have an impact on your site traffic? In this article, we will discuss infographics, what they are, how they work, and how you can make one.
What Are Infographics?
An infographic presents a visual representation of information or a set of data. It may also consist of a collection of images, charts, and minimal text that provides a straightforward overview of a topic. These visuals communicate information in a quick, clear, and striking, engaging way.
What are the uses of infographics?
Making complex information easy to digest is one of the most incredible infographic’s advantages. An overview presentation can be helpful whenever one has any questions about a topic. Besides helping the user comprehend a complex scenario, it can also be displayed as research findings or survey data. You can also merge multiple options into a single infographic. Infographics may serve as a summary and can compare and contrast multiple options. Furthermore, it raises awareness about the issue or the cause.
A good infographic is useful when you have to talk about something in a quick manner, but you find it hard to explain with words alone. It means that infographics are appropriate to be used in any industry online.
Furthermore, it is perhaps not surprising that our minds process information presented in a visual form much better than text. Of high interest, visuals have been reported to be processed 60,000 times faster. The reason is clear, and it remains one of the top methods to increase engagement with an infographic with a well-designed format.
The infographic is also a great medium to tell visual stories. Infographics became such an embarrassment to marketers for simply being used by marketers for the purpose of gaining links. Instead of creating a story-based approach and determining the best content format to present information and data, they used a straightforward approach to landing high-quality links.
Ultimately, it is the content of an infographic that matters most but when the data is presented in a visual way. Stories can really come to life and generate far more positive feedback than a press release or blog post. Content marketers can use infographics as powerful content marketing tools; however, they must use the right format to tell their story to make them effective.
Tools To Use To Create Infographics
Infographics should attract the eye naturally since they should be colorful and eye-catching. Get your message across quickly and easily by making information easy to read or scan. Additionally, it should increase brand awareness. Incorporating your logo into your infographic will help your audience make it more memorable and promote your business. Consider colors, shapes, messages, and logos when you think of it as a form of brand awareness because they could strengthen your brand.
Therefore, we have prepared a list of tools where you can create your infographic.
Canva. This is a simple online tool where you can design a business card or certificate in addition to infographics. Creating an infographic in Canva is very easy: just choose a template, and then match it with a background and additional elements from the library. They can be both free and paid.
Easel.ly. This small startup offers a library with free templates for creating infographics. These elements can be edited to your liking: change color, size, and other features. You can create your own colors and graphics for the design.
Who uses infographics?
Large software companies use infographics on their blogs or social media because it’s a great tool for visualizing data. Infographics grab a user’s attention and allow them to structure information.
Magisto. Magisto, a technology company founded in 2009, provides video editing technology that is artificially intelligent, thus enabling editing to take only a few minutes. In addition, the company provides consumers and businesses with an automated online video editing and production service aimed at video editing and production. The software is also a video management solution designed to simplify marketing for professionals, agencies, and businesses of all sizes. It offers photographers and videographers access to stock footage, soundtracks, and editing tools to create and share videos across numerous social media platforms.
Movavi. Another photo and video software company was founded in 2004. Now the company has several products for both computers and cell phones, both online and downloadable programs.
The company also uses infographics that tell you how to retouch a photo or make a video collage.
Infographics by Movavi
Animoto. Videos produced through this service can be used to create slideshow videos and custom web-based presentations from photos, video clips, and music. It is a free program designed for teachers, students and administrators to allow them to communicate through videos. No software download is required.
This company publishes infographics on its blog.
Conclusion
A good infographic can boost your content marketing efforts. Therefore, if you aren’t using infographics for content marketing, you are severely missing out on a real opportunity. For years, businesses of all kinds have relied on infographics as a means to display information. Visual content is preferable to plain text because of our hardwired preference for visual cues, which is why we spend about 10% more time looking at visual content than reading it. So, good luck with content marketing with infographics and our tools recommendations.