Good explainer video have really come in leaps and bounds about your business in a fun and entertaining way. Not only can they inform your audience, but they can also make them laugh, impress them with the visuals, and turn them from interested spectators into paying customers.
However, these are not the only tricks that good explainer video have hidden up their sleeve – they’re also great for improving the SEO performance of your business.
Here at icopify Video Marketing, we thought we’d give you a few ideas as to just how explainer videos can improve the rankings of your site.
Search engines like good explainer video
With people’s online attention spans constantly decreasing, video has become a large amount of information across the shortest possible time. While, at the same time, keeping your viewer entertained and interested.
As a result, search engines will often prioritize video content over text. It is simply because they know that users prefer it.
However, it’s not a case of uploading a video and waiting for the swarms of internet users to come on to your site. There are still a few vital criteria be taken into account in order that you get the most out of your explainer video. These include:
The length of time visitors spend watching the video
So you’ve grabbed your audience’s attention with your video, but the work’s not over yet. You have to keep them engaged for the duration of the video. This can be achieved through a number of ways.
It includes eye-catching animations or comedic scenes, although one thing’s for sure. The longer your visitors spend viewing your content, the better it will perform on search engines. Search engines know that videos that retain the viewer’s interest throughout deserve higher priority than those which don’t.
The audience interaction
Once you’ve got your potential customer to view the video, it’s also vital that you encourage interaction; through means of a comments section, for example. Doing this will prove to search engines that your content is interesting and generating comment, and increase your rankings.