Creating Whiteboard Videos and the Top Mistakes to Avoid

Eric Merlin

7 years ago

Whiteboard videos have recently become effective marketing tools. That’s the reason why they are all over the web today. Videos have always been the most effective means for connecting with a group of audiences.

The perfect combination of the right words and images create an ideal explanatory material. Complex issues become simple. Sending messages to people become a lot easier. The entire package of a whiteboard video disseminates knowledge to different kinds of people in a very effective way.

Whiteboard Videos are Easy to Create

Make One for Your Own

Whiteboard animated videos are quite cost effective. One does not need a huge amount of money. It does not require working extra time with camera and other equipment as well. An entire whiteboard video production is never complicated.

However, it results in simplified ways to tell a story without using confusing graphics or overly complex characters and settings. How is that possible? There are no so many resources but the outcome is vast and effective. Hence, you will be learning some techniques. So continue to pay attention and learn more about whiteboard videos.

Creating the Best Whiteboard Video

What You Need to Know

Making whiteboard videos according to professional whiteboard video creators is not very difficult. Although there are some basic rules and steps to follow so that an animated video can be high in quality. However, there are major things to avoid.

These are video creation mistakes to prevent from committing as they can have a huge bad effect to the video. In addition, remember that a not-so-good whiteboard video is equal to a poor-quality video.

And a poor quality video may have a lesser effect on its viewers. Yes, not everyone knows how to make them right. But learning the thing does not require so much time. All you need is to know these important tips:

Mistakes to Avoid While Creating a Whiteboard Video

No ‘Hand’ Show – Forgetting the hand or intentionally not including the hand is very wrong. If there isn’t a hand to draw the story, it won’t be a whiteboard video. A whiteboard video depicts the idea that someone is trying to draw and explain using a whiteboard. Not placing a hand result to a lesser catchy video.
Not Using a White Background – Whiteboard animations are immediately recognized by a hand over a white board. Therefore, if the background isn’t white, it is not a whiteboard video.
Making the Video Colorful – Practically speaking, whiteboard videos are black and white video animations. That is their main characteristic. Therefore, if the animator puts colors in it, it loses the essence of a whiteboard video animation. There can be colors added in the brand logos and other small details. But to overdo it is bad.
No Connection – A whiteboard video is best when there are numerous images. However, the drawings should connect to each other. Connecting the ideas is what makes the story perceivable.
Not Making it Educational – What makes any whiteboard video effective aside from the amazing drawings and well-chosen words are the ‘overall thought’. A video that informs and teaches is a great video. People seek information when they spend time watching something. If the video you create is senseless, it will never become a hit.

Videos Business Efficiency

Whiteboard Video Marketing Success

There are many reasons why whiteboard animations are very popular today. Even businesses all over the world are recognizing the power of whiteboard videos.

Well, according to different studies conducted by experts, whiteboard videos and other types of explainer videos are easily building strong brand awareness. These video products can easily convert leads to sales.

And that is what any business aims. Productivity is easily heightened when a company decides to use the best video for his product or service.

Ability to Impact

As explained earlier, visuals are strong communication tools. They considered as the on-the-spot charms for viewers. The images used to create characters and environments come to life as the viewer watches.

It is indeed enjoyable and fun to watch. With every new line comes a new and fulfilled idea, a video can truly catch anybody’s attention regardless of the age and gender. Therefore, if you want to convey a message successfully, using whiteboard videos is one easy way.

They are easy to understand plus they educate viewers. Truly, these communication tools are amazing. Engaging the viewers becomes quite a simple task for any business process.

Choose the Right Whiteboard Video Companies

What to Do?

When choosing the whiteboard video marketer who will be catering your whiteboard video creation needs, be sure you know who you are dealing with. Using the internet for research is good. But remember, there the wrong information circulation online. These include fraudsters. Be certain that you are considering a reliable and trustworthy company. You will be paying for your services. You deserve the right services for your needs. It is best if you conduct a thorough research of your candidate whiteboard video animator.
If you know some people who successfully owned amazing whiteboard videos or explainer videos, you can ask them. The word of mouth is very effective especially if you ask people you people know. Referrals and recommendations can help a lot. Additionally, be sure that the whiteboard animation company that you will hire is licensed. It is always best to entrust your needs to legally operating services.
Ask for a clear quotation. If you are financially prepared, the services you can avail can have limitless ideas for you. So it is best if you know you can afford the service. Do not worry, whiteboard video creation services are not highly expensive.