Online videos are here to stay. Fortunately, the viewers of online videos are not limiting themselves entirely to pet videos. What does this mean for you?
A lot. If you’ve been considering adding videos to your SEO bag of tricks, you’ve come to the right place.
When presented with the proper search engine optimization, video marketing will help you and your business stand out.
It’s going to be even better in online searches. To make this process easier for you, we’ve put together nine tips for video SEO.
These suggestions will help you improve your search engine rankings.
1. Host Your Videos on Your Own Domain
One of the primary reasons you are creating video marketing content is to increase your SEO.
That means you don’t want all your hard work pointing to someone else’s site.
What’s the difference between hosting it yourself and putting a link back to your site from YouTube?
When search engine spiders go looking, they’re going to find the YouTube location first, which will drive more visitors there first as well.
Therefore, if you truly want your video to be a lead generator for your business’s website, make sure its attached directly to it.
2. Optimize Your Video’s Title, Keywords, and Metadata
According to Google, your video’s description, title, and thumbnail are extremely important to the optimization process.
Your video’s coding and file names should give the needed details to let search engines find them, and rank them in the top results of searches.
So a good starting point to optimizing your video is making sure its title matches its content.
Just like a photo and other image naming for SEO, your video’s title should be short, but also something that tells us what it is about.
For example, a video about a specific product should have that products name in the title and not something generic like “video2.4.18.”
Your video’s Metadata provides additional details about the subject, title, description and file name.
For additional information about optimizing your video’s Metadata check out this article by VideoUniversity
If you are familiar with SEO practices, you probably know about targeting the right keywords.
But be sure to use any of the keyword research tools to select and choose the right keywords for your video marketing campaign and outrank your competition the easy way.
1. Put Some Thought into the Thumbnail
Just like a photo thumbnail, your video’s thumbnail is going to make the first impression to the viewer.
This first impression has a big effect on whether or not the viewer actually chooses to watch the video you’ve worked so hard to produce.
However, if you’re not sure where to start, take a look at this article on creating a custom video thumbnail.
2. Utilize a Video Sitemap
A video’s sitemap is an additional way to provide your video’s information to search engine crawlers.
It also acts as an extension of your website’s overall sitemap.
Your video sitemap allows you to add more specific details than the metadata, title, and keywords we mentioned above.
Other details you can include in a sitemap are country restrictions, platform restrictions, expiration dates and more.
3. Include a Video Transcript
This item is exactly what it sounds like. It’s a written version of your video’s content.
Your video transcript is an excellent area to use your preferred keywords, which helps search engines learn as much as possible about your content.
So here are a few forms your video transcript can take are:
- A transcript of the audio portion of the video.
- An addition to the description box.
- Included in the HTML coding of the page the video resides in.
In addition to attaching more SEO content to your video, the transcript will also give your viewer an overview of the video before they dive into it.
1. Create Interactive Content
From creating captions to dividing the video into smaller clips, giving your viewer a way to engage more directly with the video will help it hold the viewer’s attention.
2. Make “Shareable” Video Content
Also, exactly what it sounds like, “Shareable” content refers to video content that is creative, valuable and interesting enough.
Its aim is to get its viewer to share it on other platforms. The idea is that you don’t want to toss together any old info just for the purpose of getting a video online.
High-quality information and resources with a clear and engaging call-to-action (CTA) will provide you with more shares and raise your perceived authority.
3. Allow Others to Embed Your Video
This is the granddaddy of sharing. Because if a viewer decides they want to embed your video into their blog or website, it means they are so excited by its content.
Hence, they will want to use it themselves. By letting them do this, you will be expanding the reach of your video and creating more inbound links back to your website, with no extra effort on your part.
4. Share on Social Media
Moreover, granted, at this point in the digital age, this item should be second in nature.
Since its still extremely important and extremely effective, we’ll mention it.
Social Media sharing is still the best way to spread the word about your presence to the audience you are targeting. It will lead to more views, more traffic, and new inbound links to your site.
So social media should not be ignored because it remains an excellent way to boost your video’s SEO.
Stick with Quality Video Marketing Tool
Video marketing is about creating content your audience will find interesting and enjoyable. Therefore, make sure your content is as relevant to your target audience as possible.
The higher the quality of production and information used, the better chance you have of being looked at as an authority of your niche.
Because this progress will allow you to build trust within your relationship to your audience.
It will also reach your ultimate goal of increasing your conversion rate. Begin with producing a video with high quality, relevant content.
Consequently, once that is accomplished, apply some or all of the tips we’ve listed above to make that video work as hard as you do.
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